Continuing its partnership with Airbnb, animation studio BUCK collaborated with the client’s in-house creative team on “Santastrophe,” a film designed to draw attention to the humorous hurdles that Santa Claus encounters when delivering gifts to a hotel. Through Santa’s eyes, we see that some trips are merrier in an Airbnb.
In addition to online and social buys. the film will play ahead of Wicked and Gladiator 2 in AMC theaters (U.S.) through the end of December, and in seven international markets with five languages.
The miniature world builds on a style BUCK developed with Airbnb in 2022 and features real-life, actual Airbnbs, all the way down to the teeny tiny furniture. Some more details in this spot, include the gold stitching on Santa’s red coat which evokes the Airbnb logo. Blending the old with the new, the film begins with narration in rhyming verse inspired by the poem “A Visit from St. Nicholas” by Clement Clarke Moore and closes with Run-D.M.C.’s “Christmas in Hollis.”
Credits
Client Airbnb Animation BUCK Joe Mullen, group creative director; Andy Lyon, creative director; Kirsten Collabolletta, executive producer; Fernanda Garcia Lopez, sr. producer; Laura Garcia Lopez, associate producer; Ruoyu Wen, Matty Deans, Tucker Klein, Rodney Lambright, Deco Daviola, Khylin Woodrow, Harry Teitelman, Song E Kim, storyboard artists; Heather Bartholomae, Lenny Mesina, storyboard editors; Shannon Rollins art director; Ben Nichols, Grace Park, Grace Poole, Joel Plosz, Matteo Berton, Matthew Kam, Mike Ellis, Rodney Lambright, Tuo Kan, Yukyung Lee, Carmel Gatchalian, designers; Fernando Utreras, Stan Chan, Felipe Hansen, Dae-Han Y, concept artists; Tinghe Yang, Junyi Xiao, 2D animators (cel); Alex Dingfelder, head of 3D/3D supervisor; Jens Lindgren, technical director; Peter DeSalvo, 3D animation supervisor; Tyler Lancaster, 3D animation director & 3D animation editor; Joshua Studebaker, Michele Herrera, 3D leads; Alfonso Petersen, Ash Samet, Chloe Tu, Danesh Taraporevala, Dave Soto, Eugene Goryachev, Paul Kim, Pedro Conti, Rui Huang, Tina Chao, Michele Herrera, Arvid Volz, modelers; Ernesto Ruiz Valasco, rigging supervisor; Hernan Ares, Juan Carlos Barraza Mendoza, Regina Cicone, riggers; Alvaro Michelena, Cesar Tafoya, Chris Meek, Hillary McCarthy, Ida Zhu, Josh Baum, Tommy Rodricks, May Lee, 3D animators; Glenn Suhy, Paul Hargrave, Sarah Chalek, Michele Herrera, Joshua Studebaker, Tina Chao, Rui Huang, lighters; Brinton Jaecks, Michele Herrera, Joshua Studebaker, Tina Chao, Eugene Goryachev, Sarah Chalek, Rui Huang, Paul Hargrave, compositors; Adam Webber, FX artist; Hernan Ares, Ernesto Ruiz Velasco, Juan Carlos Barraza Mendoza, Regina Cicone, cloth simulation artists; Ben Rohel, colorist; David Vendette, Talia Mazzarella, Heather Bartholomae, editors. Color Roast ‘N Post Sean Wells, colorist; Crystal Villamayor, producer
To mark Prudential’s 150th anniversary, McCann New York is kicking off the new year welcoming Generation Beta with “The Beta Baby Bonus,” offering every baby born in the U.S. on January 1st $150, which could potentially grow to $100,000 when they retire. The work is also launching with a new study, in partnership with McCann’s Truth Central, called “Generation Beta: Redefining Life, Longevity, and Retirement”.
The study found that people predict this new generation will have vastly different lives than today, with 86% of people believing Generation Beta will have jobs that haven’t even been invented yet. Generation Beta is also predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives--with half of adults believing that cancer will be cured by Generation Beta. Crucially, when it comes to retirement, people see the value of starting early. Eighty percent of prospective Generation Beta parents agree that in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for my retirement.”
The campaign launches with this “Generations” film--directed by Chris Smith via production house SMUGGLER--which interviews Boomers, Gen X, Millennials and Gen Z on what defines their generation. With every generation known for something, Generation Beta has many unique advantages as it begins to take shape.
Shayne Millington, chief creative officer, McCann New York, said, “It’s not every day a new generation is born. So we needed to made the most of a once-in-a-generation event. We’re beyond proud to be able to launch... Read More
