Attendees at last week’s ANA (Association of National Advertisers) Masters of Marketing Conference in Orlando, Fla., found an oversized postcard in their event registrant bags. The postcard from postproduction trade association the AICE had an ominous “Skip Ad” button on one side and a web address on the other. The web address led those interested to this video titled “Trophy Case” which illustrates what can happen when clients put great ideas in the hands of agency in-house production and post departments rather than entrusting them to outside independent vendors.
“Trophy Case” shows creative and marketing effectiveness awards disappearing one by one from a trophy display. A concluding super contains a message for ANA members which reads, “Agencies pushing to work in-house may not have your best interests in-mind.”
Credits
An AICE project, which first gained exposure at the ANA Masters of Marketing Conference
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
