Register

    Agency Herezie Group Takes Action Against Use Of Hunger As A Weapon Of War

    By SHOOTUpdated:No Comments1811 Views

    Conflicts are one of the leading causes of hunger affecting millions of people around the world. Six out of ten undernourished people live in regions impacted by conflict.

    Hunger itself is often used as a weapon of war against civilians. Bombing markets, blocking access to roads, poisoning wells, destroying farming lands are some of the war tactics used to starve and enslave entire populations.

    In light of this, in countries such as Yemen, Syria, Nigeria, Democratic Republic of Congo, Central African Republic or South Sudan, hunger is deliberately used as a weapon of war proving to be as effective as bombs and bullets.

    In order to condemn these crimes Action Against Hunger and Paris-based ad agency Herezie Group have launched the #StopHungerCrime initiative.

    Since hunger has been turned into a weapon of war, real weapons–namely bullet casings–have been recycled into cutlery against hunger.

    The fight against hunger is also a fight for peace. That’s why the general public is being asked to help condemn these crimes. People can join the cause and post a picture of their own knife and fork making a cross with the hashtag #StopHungerCrime.

    Directed by The Cabs via production house The Cabs, this film outlines the campaign.

    Credits

    Client Action Against Hunger Agency Herezie Group (Vaudoo and Herezie), Paris Baptiste Clinet, executive creative director; Axel Didon, Joseph Dubruque, Raphael Stein, associate creative directors; Rodolphe Pinta, art director; Raphael Sold, assistant art director; François-Xavier Gaspy, strategic planning; Barbara Vaira, head of TV; Tanya Kozlova, TV producer. Production Company The Cabs  The Cabs, directors. Postproduction The Cabs Music Pritouri Se Planinata (Philip Koutev). Sound Studio Diner au Motel Cutlery Design Design 5:5 Cutlery Production AKT Jewels

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Action Against HungerHerezie GroupThe Cabs



    Ad Council and McCann NY Lend An Ear, Show That “Listening Is A Form Of Love”

    Friday, December 20, 2024

    Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.

    The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.

    The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.

    There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.

    Read More

    MySHOOT Profiles


    Add A Comment