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    Agency Herezie Group Takes Action Against Use Of Hunger As A Weapon Of War

    By SHOOTUpdated:No Comments1798 Views

    Conflicts are one of the leading causes of hunger affecting millions of people around the world. Six out of ten undernourished people live in regions impacted by conflict.

    Hunger itself is often used as a weapon of war against civilians. Bombing markets, blocking access to roads, poisoning wells, destroying farming lands are some of the war tactics used to starve and enslave entire populations.

    In light of this, in countries such as Yemen, Syria, Nigeria, Democratic Republic of Congo, Central African Republic or South Sudan, hunger is deliberately used as a weapon of war proving to be as effective as bombs and bullets.

    In order to condemn these crimes Action Against Hunger and Paris-based ad agency Herezie Group have launched the #StopHungerCrime initiative.

    Since hunger has been turned into a weapon of war, real weapons–namely bullet casings–have been recycled into cutlery against hunger.

    The fight against hunger is also a fight for peace. That’s why the general public is being asked to help condemn these crimes. People can join the cause and post a picture of their own knife and fork making a cross with the hashtag #StopHungerCrime.

    Directed by The Cabs via production house The Cabs, this film outlines the campaign.

    Credits

    Client Action Against Hunger Agency Herezie Group (Vaudoo and Herezie), Paris Baptiste Clinet, executive creative director; Axel Didon, Joseph Dubruque, Raphael Stein, associate creative directors; Rodolphe Pinta, art director; Raphael Sold, assistant art director; François-Xavier Gaspy, strategic planning; Barbara Vaira, head of TV; Tanya Kozlova, TV producer. Production Company The Cabs  The Cabs, directors. Postproduction The Cabs Music Pritouri Se Planinata (Philip Koutev). Sound Studio Diner au Motel Cutlery Design Design 5:5 Cutlery Production AKT Jewels

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Action Against HungerHerezie GroupThe Cabs



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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