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    AgainstAllOdds, BETC Paris Team On Xmas Ad “The Guardians” For Swiss Department Store Manor

    By SHOOTUpdated:No Comments1661 Views

    In this Xmas spot for Swiss department store Manor, directing collective AgainstAllOdds via production house Passion Paris take us behind the scenes as elves prepare for the holiday.

    To their surprise, one house is not ready. Something has clearly kept the family from preparing everything, but what? It’s up to the elves, curious and quirky as ever—and with a little help from Manor, of course—to try and save Christmas, giving this new family a celebration they will never forget.

    Agency is BETC Paris.

    Credits

    Client Manor Agency BETC Digital Paris Remi Babinet, executive creative directors; David Soussan, Marie-Eve Schoettl, creative directors; Clara Lafuente, copywriter; Jonathan Baudet-Boella, art director; Joachim Touitou, art director assistant; David Brakha, producer. Production Passion Paris Against All Odds, director. Sound Production Schmooze Sanjiv Sen, composer

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:againstalloddsBETCPassion Paris



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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