In this Xmas spot for Swiss department store Manor, directing collective AgainstAllOdds via production house Passion Paris take us behind the scenes as elves prepare for the holiday.
To their surprise, one house is not ready. Something has clearly kept the family from preparing everything, but what? It’s up to the elves, curious and quirky as ever—and with a little help from Manor, of course—to try and save Christmas, giving this new family a celebration they will never forget.
Agency is BETC Paris.
CreditsClient Manor Agency BETC Digital Paris Remi Babinet, executive creative directors; David Soussan, Marie-Eve Schoettl, creative directors; Clara Lafuente, copywriter; Jonathan Baudet-Boella, art director; Joachim Touitou, art director assistant; David Brakha, producer. Production Passion Paris Against All Odds, director. Sound Production Schmooze Sanjiv Sen, composer
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More