Earlier this year, Mexico’s premiere airline, Aeromexico, added Wieden+Kennedy Mexico it its agency roster. Now the first global work has emerged from that partnership, the centerpiece of which is this film, “Esto es Volar” (“This is Flying”), a celebration of the joy of flying with Aeroméxico. The short tells the story of an iguana whose aspirations to fly come true through an unexpected encounter with a golden eagle. Together, they embark on a fascinating journey through Mexico, creating an unforgettable experience, just like when you fly with Aeroméxico.
Directed by Nic Yiallouris of The Mill, “Esto es Volar” showcases state-of-the-art CGI technology and introduces a new tagline, “Estar cerca, llegar lejos” (“Being close, getting far”).
“Aeroméxico has always been an iconic Mexican company, and now, we have the honor to expand the brand’s legacy and strengthen its connection with consumers. Together, we created a campaign inspired by timeless animated films audiences know and love, with the hope that it resonates with a new generation of flyers,” said Jessica Apellaniz, executive creative director, W+K Mexico.
