Earlier this year, Mexico’s premiere airline, Aeromexico, added Wieden+Kennedy Mexico it its agency roster. Now the first global work has emerged from that partnership, the centerpiece of which is this film, “Esto es Volar” (“This is Flying”), a celebration of the joy of flying with Aeromรฉxico. The short tells the story of an iguana whose aspirations to fly come true through an unexpected encounter with a golden eagle. Together, they embark on a fascinating journey through Mexico, creating an unforgettable experience, just like when you fly with Aeromรฉxico.
Directed by Nic Yiallouris of The Mill, “Esto es Volar” showcases state-of-the-art CGI technology and introduces a new tagline, “Estar cerca, llegar lejos” (“Being close, getting far”).
“Aeromรฉxico has always been an iconic Mexican company, and now, we have the honor to expand the brand’s legacy and strengthen its connection with consumers. Together, we created a campaign inspired by timeless animated films audiences know and love, with the hope that it resonates with a new generation of flyers,” said Jessica Apellaniz, executive creative director, W+K Mexico.
CreditsClient Aeromexico Agency Wieden+Kennedy Mexico and Sao Paulo Ariane Polvani, Felipe Paiva, Jose Ferraz, creative director; Jessica Apellaniz, executive creative director; Pablo de Arteaga, managing director; Andre Gustavo, president; Felipe Ribeiro, chief creative officer; Rodrigo Bonilla, head of production; Rodrigo Nino, Ana Mijares, sr. producers; Josuรฉ Gรณnzales, Daniel Resendiz, designers; Jan Erhardt, group strategy director. Production The Mill Nic Yiallouris, director; Diego Flores, photographer; Matthew Loranger, exec producer; Cheng Liu, Laura Morris, line producers; Dan Frantz, DP. Editorial The Mill Al Benoit, editor; Yvonne Apollonio, post producer; Matthew Loranger, post exec producer. VFX The Mill Kevin Ives, executive creative director/partner and 2D lead artist; Yvonne Apollonio, Karthi Gnanasekhar, VFX producers. Color The Mill Elodie Ichter, colorist; Colleen Valentino, sr. color producer. Music Audio Network “Burning Bridges”; Will Cookson, artist/writer. Sound Design/Mix DOMO Santiago Mijares, Patricio Mijares, sound design; Hector Vazquez, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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