Two kids run into a room to tell mom, who’s vacuuming, that their hamster is missing. She is oblivious until the vacuum sucks up something unseen and short circuits. Indeed the hamster has been found as the kids look sheepishly at their mother. A voiceover intervenes, “You don’t have to be perfect to be a perfect parent. There are thousands of teens in foster care who would love to put up with you.”
Credits
Agency: Kirshenbaum Bond & Partners Rob Feakins, executive creative director; Steve Doppelt, creative director; Daniela Vojta, art director; Aaron Robnett, Susan Young, copywriters; Randy Cohen, director of broadcast production; Kavvalyn Tersch, producer. Production Company: Tool of North America Sam Cadman, director; Jennifer Siegel, executive producer; Amy DeLossa, head of production; George Fares, producer; Adam Beckman, DP.
Editorial: MacKenzie Cutler Colleen Shea, editor Postproduction: Schmigital,Company 3 New York Cecil Hooker, Jimmy Hayhow, online editors,Tim Masick, colorist Audio: MacKenzie Cutler Marc Healy, audio mixer/sound designer
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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