Thhis spot features a landscape in which China’s people support their athletes literally, carrying them and advancing them to competition in the upcoming Olympics. But the Chinese citizenry aren’t just masses herding their heroic competitors into competition. Instead this CG animation piece conveys an intimacy, an almost spiritual bond between China’s people and its Olympians, furthering adidas’ ongoing “impossible is nothing” theme.
Credits
Agency: TBWA Worldwide Production Company: Stink Marie Hyon, Marco Spier, directors Visual Effects: Psyop,Boolab, Barcelona Pakorn Bupphavesa, lead TD; Kim Dulaney, Marie Hyon, Joshua Harvey, designers; Theo Maniatis, VFX supervisor; Pat Porter, lead animator; Mike Papagni, Rich Magan, Pete Hamilton, Helen Choi, Anthony Patti, Tatchapon Letwirojkul, Andreas Berner, CG artists; Joerg Liebold, Dave Barosin, Massive artists.,Lucas Elliott, exec producer; Barbara Saenz de Buruaga, producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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