Elias Arts and 740 handled music and sound design, respectively, for this spot in which basketball superstar Derrick Rose enters the bullfighting arena and showcases his athleticism, fearlessness and hoops prowess. Stacy Wall of Imperial Woodpecker directed for 180LA.
Credits
Agency: 180 LA William Gelner, executive creative director; Gavin Milner, Grant Holland, creative directors; Dave Horton, copywriter; Matthew Woodhams-Roberts, art director; Peter Cline, head of production/managing partner; Natasha Wellesley, producer; Matt Johnson, planning director. Editorial: Rock Paper Scissors Paul Watts, editor; Carol Lynn Weaver, exec producer; Cassie Hulen, producer; Chris Urmston, Anton Capaldo Smith, assistant editors. Visual Effects: The Mill, New York Ant Walsham, VFX supervisor/Flame artist; Gareth Parr, Flame artist; Will Voss, compositor; Ed Hick, CG artist; Ben Hampshire, head of production; Sue Troyan, producer; Adam Smith, colorist. Music: Elias Arts Kenny Segal, arranger; Ann Haugen, executive producer.
Song: “The Bull” by DJ Araab Muzik. Sound Design: 740 Sound Design Eddie Kim, lead sound designer; Scott Ganary, exec producer; Adrienne Alexander, producer. Audio: Eleven Jeff Payne, mixer; Ben Freer, assistant mixer.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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