Elias Arts and 740 handled music and sound design, respectively, for this spot in which basketball superstar Derrick Rose enters the bullfighting arena and showcases his athleticism, fearlessness and hoops prowess. Stacy Wall of Imperial Woodpecker directed for 180LA.
Credits
Agency: 180 LA William Gelner, executive creative director; Gavin Milner, Grant Holland, creative directors; Dave Horton, copywriter; Matthew Woodhams-Roberts, art director; Peter Cline, head of production/managing partner; Natasha Wellesley, producer; Matt Johnson, planning director. Editorial: Rock Paper Scissors Paul Watts, editor; Carol Lynn Weaver, exec producer; Cassie Hulen, producer; Chris Urmston, Anton Capaldo Smith, assistant editors. Visual Effects: The Mill, New York Ant Walsham, VFX supervisor/Flame artist; Gareth Parr, Flame artist; Will Voss, compositor; Ed Hick, CG artist; Ben Hampshire, head of production; Sue Troyan, producer; Adam Smith, colorist. Music: Elias Arts Kenny Segal, arranger; Ann Haugen, executive producer.
Song: “The Bull” by DJ Araab Muzik. Sound Design: 740 Sound Design Eddie Kim, lead sound designer; Scott Ganary, exec producer; Adrienne Alexander, producer. Audio: Eleven Jeff Payne, mixer; Ben Freer, assistant mixer.
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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