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    Adidas Rolls Out “Not Made For Normal” Brand Film

    By SHOOTUpdated:No Comments3423 Views

    Directed by John Christopher Pina, “Not Made For Normal” is the latest film in a campaign produced in close collaboration between adidas Brand Design and Miniac Films. The first short, which launched earlier this year, focused on adidas Climachill’s cooling technology revealed in a quietly beautiful look at how technology and determination keep people moving in high temperatures. In contrast, the new “Not Made For Normal” was filmed in Santiago, Chile and in the Andes, and features world-class, champion athletes Brianna Felnagel, Sharika Nelvis, and Jason Richardson performing at their highest level in brutally cold conditions with the help of adidas Climaheat. 

    In “Not Made For Normal,” black and white footage of the athletes’ performance in this wintry setting strikes at the heart of the conditions stellar competitors endure.  The b&w scenes also distinguish the narrative from the product shots. The action sequences–striking, intense, and often fast-paced–contrast with the considered, slow motion product scenes, to convey the feeling that despite rough conditions you can always count on the product’s technology.

    “Not Made For Normal” is being featured on digital and social channels, as well as in adidas retail stores.

    Credits

    Client adidas Stephane Viarnaud, brand marketing Agency adidas Brand Design Nick Cline, creative director; Nelleke Rekers, producer. Production Miniac Films John C. Pina, director; Joshua James Richards, DP; Stephen Roesler, exec producer; Rogers Marquess, producer; Niles Howard, editor. Sound Design Vaudeville Zach Goheen, sound designer.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:AdidasMiniac Films



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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