Dream sequence of a man inspired to go running in his sleep by his love of his running shoes. The tone of this sleepy adventure is set by the song “Hello World” by Squeaky Clean ft. Karen O. The song is lullaby-like at first, but then becomes more energetic yet still dreamlike. A man wakes up, sits up in bed and swings his legs over the side of the bed. His shoes tumble out from under his bed and lace themselves on his feet. As he stands up and walks across his room, a door that opens to blackness appears. He jumps out of the door into the blackness. The blackness organizes itself into a street scene as he runs along it. As a truck gains on him, he jumps through the blackness where a forest scene forms. He runs through the forest scene chased by a bear and jumps again through the blackness, landing on a sidewalk. He lies on his back on the sidewalk and a new sidewalk forms below his feet. He climbs through a hole in the sidewalk which leads to his bedroom wall, which he walks down to his bed. The commercial ends with the words “The world’s most intelligent shoe. Impossible is nothing.” The final screen is the Adidas symbol.
Agency: TBWA/Chiat/Day, Inc Lee Clow, chairman/chief creative officer worldwide/executive creative director; Chuck McBride, creative director/North America/executive creative director/copywriter; Joe Kayser, creative director/art director; Jennifer Golub, executive producer. Production Company: MJZ Spike Jonze, director; Ellen Kuras, DP; David Zander, executive producer; Vincent Landay, executive producer/producer. Shot at LA Center Studios, Los Angeles. Editorial: Spot Welders Inc. Haines Hall, editor; Ted Felter, assistant editor; Konda Mason, post production supervisor; David Glean, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Sea Level Visual Effects Ben Gibbs, visual effects supervisor; Brian Buongiorno, lead Inferno artist; Christel Hazard, 2-D artist; Steffen Schubert, CG artist; Amy Russo, visual effects producer; Celest Gilbert, executive producer. Music: Squeak E. Clean Sam Spieg
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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