In five Web films for the ClimaCool Cyclone, creatives at TBWAChiatDay, San Francisco, along with director Brian Hughes, feature the cooling nature of a high-tech adidas shoe by using it as one would use ice. The warm orange environment provides perfect contrast to the chilly depictions.
Credits
Agency: TBWA/Chiat/Day, Inc Chuck McBride, executive creative director; Joe Kayser, creative director; Matt Rivitz, copywriter; Tyler Magnusson, art director; Jennifer Golub, executive producer; Joe Calabrese, senior producer; and Elisa Osburn, post producer. Production Company: Reginaldo Brian Hughes, director; Josefina Nadurata and James Davis, executive producers; and Amalie Bruun, line producer. Editorial: Plank, San Francisco Mike Moore, editor. Postproduction: Spy Post Digital Anastacia Maggioncalda, vp/senior executive producer; Lori Joseph, producer; Chris Martin, colorist; Darren Orr, Flame artist. Audio: One Union Recording Studios Andy Greenberg, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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