Twelve youngsters head for an adidas basketball summer camp, only to find out that they will play, live and learn with six NBA all stars.
Credits
Agency: 180 LA William Gelner, executive creative director; Andy Nordfors, art director; Amir Farhang, copywriter; Peter Cline, executive producer; Mary Ellen Duggan, producer. Production Company: HSI Productions Paul Hunter, director; Kerstin Emhoff, executive producer; William Green, producer; Kevin Hunter, DP. Editorial: Rock Paper Scissors Adam Pertofsky, Chan Hatcher, Matt Murphy, Biff Butler, Wyatt Jones, editors. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Music: Beacon Street Studios Andrew Feltenstein, John Nau, Colin Wolfe, composers; Lady G, vocalist. Audio: Lime Studios Dave Wagg, mixer; Jessica Locke, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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