This stop frame animation tour de force takes us back in time to the workshop of adidas founder Adi Dassler, showing us the craftsmanship roots from which adidas sprang.
Credits
Agency: 180 Amsterdam Samuel Coleman, Dario Nucci, creative team; Cedric Gairard, executive producer; Cat Reynolds, producer. Production Company: Stink Martin Krejci, director; Daniel Bergman, executive producer; Molly Pope, producer; Steven Kucera, DP Postproduction: Glassworks Duncan Horn, Flame Artist The Mill, London Seamus O’Kane, colorist Music: Agoraphone Music Direction Xavier Mosley, composer Soundsquare, Prague Viktor Erkt, composer Sound Design: Grand Central, London Raja Seghal, sound designer Audio: Grand Central, London Raja Seghal, mixer Animation: The Animation Company Michal Podhradsky, animation director; Ivan Vit, animation DP; Marta Kacorova, clay specialist; Frantisek Vasa, Alfons Mensdorff-Pouilly, animators; Katerina Pavova, cartoon animation; Jakub Mares, 3D models
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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