This 1980s’ style music video stars the Electric Furs, a fictitious band made up of cats singing and playing instruments, performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. The cats encourage their owners to remember to treat them to Mars Petcare’s Temptations taste treats.
Ninian Doff of Pulse Films directed this music clip which is part of adam&eveDDB London’s “Treat Them Too” campaign for Temptations.
“Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at adam&eveDDB. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message–reminding cat owners to ‘Treat Them Too.’”
Credits
Client Mars Petcare US/Temptations Agency adam&eveDDB London Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; Matt Fitch, Mark Lewis, creative team; Suzy MacGregor, producer. Media Agency Mediacom/Starcom US Production Pulse Films Ninian Doff, director; Partick Meller, DP; Sam Chitty, producer; James Sorton, exec producer. Editorial Trim Ross Hallard, editor. Postproduction Finish Cheryl Payne, post producer; Steve Murgatroyd, 2D artist; Julian Biard, colorist. Music Supervisor Leland Music, Soundtrack: “Don’t You Forget About Me” Audio Post 750MPH
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
