This 1980s’ style music video stars the Electric Furs, a fictitious band made up of cats singing and playing instruments, performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. The cats encourage their owners to remember to treat them to Mars Petcare’s Temptations taste treats.
Ninian Doff of Pulse Films directed this music clip which is part of adam&eveDDB London’s “Treat Them Too” campaign for Temptations.
“Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at adam&eveDDB. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message–reminding cat owners to ‘Treat Them Too.’”
CreditsClient Mars Petcare US/Temptations Agency adam&eveDDB London Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; Matt Fitch, Mark Lewis, creative team; Suzy MacGregor, producer. Media Agency Mediacom/Starcom US Production Pulse Films Ninian Doff, director; Partick Meller, DP; Sam Chitty, producer; James Sorton, exec producer. Editorial Trim Ross Hallard, editor. Postproduction Finish Cheryl Payne, post producer; Steve Murgatroyd, 2D artist; Julian Biard, colorist. Music Supervisor Leland Music, Soundtrack: “Don’t You Forget About Me” Audio Post 750MPH
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More