This 1980s’ style music video stars the Electric Furs, a fictitious band made up of cats singing and playing instruments, performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. The cats encourage their owners to remember to treat them to Mars Petcare’s Temptations taste treats.
Ninian Doff of Pulse Films directed this music clip which is part of adam&eveDDB London’s “Treat Them Too” campaign for Temptations.
“Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at adam&eveDDB. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message–reminding cat owners to ‘Treat Them Too.’”