Waitrose is putting community spirit at the heart of its Christmas campaign with this 90-second TV spot shot in black and white.
The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals.
The pub, The Tan Hill Inn near Richmond, is the highest pub in Britain (at 1,732 ft (528m) above sea level) dates back to the 17th century and has been snowed in 50 times since 2005.
Martin De Thurah directed “Snowed In” via production house Academy for adam&eveDDB, London.
The original music in the ad is ‘Carol of the Bells’ by composer Mykola Leontovych. The track was rearranged by musician and composer Guy Farley.
Credits
Client Waitrose Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Matt Gay, creative; Kreepa Laxman, producer; Laurelle May, assistant producer. Production Academy Martin De Thurah, director; Simon Cooper, exec producer; Medb Riordan, producer; Niels Thastum, DP. Editorial Rock Paper Scissors/Trim Mikkel Nielson, editor Postproduction The Mill Alex Fitzgerald, executive post producer; Kirsty Ratcliffe, post producer; Jonathan Westley, creative director; John Thornton, 2D lead artist; Ed Poulson, 2D artist; David Hempstead, 3D lead artist; Michael Hunault, Jack Harris, Walter How, Tom Hales, James Hansell, Sergio Xisto, 3D artists; Can Y.Sanalan, Cameron Johnson, Katherine Ross, Jiyoung Lee, Victoria Canfora, matte painting; Fergus McCall, colorist. Audio Post 750mh Sam Ashwell, mixer. Music SIREN Sean Craigie-Atherton, music producer/supervisor. Soundtrack: “Carol of the Bells,” composed by Mykola Leontovyvh and arranged by Guy Farley.
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. “Lucie” retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, “Lucie” takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
“In a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucie’s story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,” said Professor Fabrice Barlesi, CEO of Gustave Roussy.
