Waitrose is putting community spirit at the heart of its Christmas campaign with this 90-second TV spot shot in black and white.
The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals.
The pub, The Tan Hill Inn near Richmond, is the highest pub in Britain (at 1,732 ft (528m) above sea level) dates back to the 17th century and has been snowed in 50 times since 2005.
Martin De Thurah directed “Snowed In” via production house Academy for adam&eveDDB, London.
The original music in the ad is ‘Carol of the Bells’ by composer Mykola Leontovych. The track was rearranged by musician and composer Guy Farley.
Credits
Client Waitrose Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Matt Gay, creative; Kreepa Laxman, producer; Laurelle May, assistant producer. Production Academy Martin De Thurah, director; Simon Cooper, exec producer; Medb Riordan, producer; Niels Thastum, DP. Editorial Rock Paper Scissors/Trim Mikkel Nielson, editor Postproduction The Mill Alex Fitzgerald, executive post producer; Kirsty Ratcliffe, post producer; Jonathan Westley, creative director; John Thornton, 2D lead artist; Ed Poulson, 2D artist; David Hempstead, 3D lead artist; Michael Hunault, Jack Harris, Walter How, Tom Hales, James Hansell, Sergio Xisto, 3D artists; Can Y.Sanalan, Cameron Johnson, Katherine Ross, Jiyoung Lee, Victoria Canfora, matte painting; Fergus McCall, colorist. Audio Post 750mh Sam Ashwell, mixer. Music SIREN Sean Craigie-Atherton, music producer/supervisor. Soundtrack: “Carol of the Bells,” composed by Mykola Leontovyvh and arranged by Guy Farley.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
