Waitrose is putting community spirit at the heart of its Christmas campaign with this 90-second TV spot shot in black and white.
The ad is set in a remote pub in the Yorkshire Dales, where local villagers gather for a drink on Christmas morning. When a terrible snow storm hits the area, we witness how a generous act of Christmas spirit brings the community together in the most unconventional of Christmas Day meals.
The pub, The Tan Hill Inn near Richmond, is the highest pub in Britain (at 1,732 ft (528m) above sea level) dates back to the 17th century and has been snowed in 50 times since 2005.
Martin De Thurah directed “Snowed In” via production house Academy for adam&eveDDB, London.
The original music in the ad is ‘Carol of the Bells’ by composer Mykola Leontovych. The track was rearranged by musician and composer Guy Farley.
Credits
Client Waitrose Agency adam&eveDDB, London Ben Priest, group chief creative officer; Richard Brim, chief creative officer; Matt Gay, creative; Kreepa Laxman, producer; Laurelle May, assistant producer. Production Academy Martin De Thurah, director; Simon Cooper, exec producer; Medb Riordan, producer; Niels Thastum, DP. Editorial Rock Paper Scissors/Trim Mikkel Nielson, editor Postproduction The Mill Alex Fitzgerald, executive post producer; Kirsty Ratcliffe, post producer; Jonathan Westley, creative director; John Thornton, 2D lead artist; Ed Poulson, 2D artist; David Hempstead, 3D lead artist; Michael Hunault, Jack Harris, Walter How, Tom Hales, James Hansell, Sergio Xisto, 3D artists; Can Y.Sanalan, Cameron Johnson, Katherine Ross, Jiyoung Lee, Victoria Canfora, matte painting; Fergus McCall, colorist. Audio Post 750mh Sam Ashwell, mixer. Music SIREN Sean Craigie-Atherton, music producer/supervisor. Soundtrack: “Carol of the Bells,” composed by Mykola Leontovyvh and arranged by Guy Farley.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
