Halifax’s new TV commercial from adam&eveDDB, London, features Scooby-Doo and the Mystery Inc. Gang animated cartoon characters. In the spot–directed by Dom and Nic of Outsider, with VFX/post from The Mill London–Scooby-Doo and the Gang escape the clutches of a mummy by scooting into a Halifax bank branch. There the hapless heroes find out how Halifax rewards its customers with money back through everyday purchases.
Next Scooby-Doo and pal are at a restaurant enjoying a pizza; they’re about to tap into the Halifax reward program. But when Scooby-Doo hands over his Halifax debit card to pick up the tab, he’s confronted by the mummy waiter. Scooby-Doo then captures the mummy, before being congratulated by the rest of his mystery-solving Gang.
Credits
Client Halifax Agency adam&eveDDB, London Ben Tollett, executive creative director; Jonathan John, copywriter; David Mackersey, art director; Catherine Cullen, producer; Raluca Anastasiu, assistant producer. Production Outsider Dom and Nic, directors; John Masden, producer; Steve Chivers, Ben Chads, DPs. Editorial Final Cut Ed Cheesman, editor. Postproduction/VFX The Mill Alex Fitzgerald, post exec producer; Kirsty Ratcliffe, Alexandra Paton, post producers; Neil Davies, Ben Turner, VFX supervisors; Henry Foreman, 2D lead; Kwok Fung Lam, lead 2D animator; Roly Edwards, Freya Hotson, Freya Barnsley, Sim Marriot, Stephen Vuillemin, Theo Glad, Matt Partridge, Maki Yoshikura, 2D animators; Georgina Ford, lead 2D compositor; Olivia O’Neil, Rafael Vormittag, Eleanor Risdon, George Cressey, Rebecca Clay, Simon Richardson, Sole Martin, Zoe Cosh, Brad Wood, 2D compositors; David Wishart, Adam Maynard, George Rockcliffe, James Pratt, Gavin Marler, online; David Hempstead, Luke Tickner, 3D; David “Luddy” Ludlum, colorist; Brendan Buckingham, Jim Bracher, Thomas Mangham, assistant colorists; Melanie Climent, Ross Urien, Carlos Nieto, illustrators; Audio Post 750mph Sam Ashwell, sound engineer. Soundtrack "Scooby-Doo Where Are You" – David Mook and Ben Raleigh Talent & Intellectual Property Rights Management Agency: The Marketing Arm (Mick Carter, managing director, international coordination; Mairi Wilson, sr. international account manager)
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
