Halifax’s new TV commercial from adam&eveDDB, London, features Scooby-Doo and the Mystery Inc. Gang animated cartoon characters. In the spot–directed by Dom and Nic of Outsider, with VFX/post from The Mill London–Scooby-Doo and the Gang escape the clutches of a mummy by scooting into a Halifax bank branch. There the hapless heroes find out how Halifax rewards its customers with money back through everyday purchases.
Next Scooby-Doo and pal are at a restaurant enjoying a pizza; they’re about to tap into the Halifax reward program. But when Scooby-Doo hands over his Halifax debit card to pick up the tab, he’s confronted by the mummy waiter. Scooby-Doo then captures the mummy, before being congratulated by the rest of his mystery-solving Gang.
Credits
Client Halifax Agency adam&eveDDB, London Ben Tollett, executive creative director; Jonathan John, copywriter; David Mackersey, art director; Catherine Cullen, producer; Raluca Anastasiu, assistant producer. Production Outsider Dom and Nic, directors; John Masden, producer; Steve Chivers, Ben Chads, DPs. Editorial Final Cut Ed Cheesman, editor. Postproduction/VFX The Mill Alex Fitzgerald, post exec producer; Kirsty Ratcliffe, Alexandra Paton, post producers; Neil Davies, Ben Turner, VFX supervisors; Henry Foreman, 2D lead; Kwok Fung Lam, lead 2D animator; Roly Edwards, Freya Hotson, Freya Barnsley, Sim Marriot, Stephen Vuillemin, Theo Glad, Matt Partridge, Maki Yoshikura, 2D animators; Georgina Ford, lead 2D compositor; Olivia O’Neil, Rafael Vormittag, Eleanor Risdon, George Cressey, Rebecca Clay, Simon Richardson, Sole Martin, Zoe Cosh, Brad Wood, 2D compositors; David Wishart, Adam Maynard, George Rockcliffe, James Pratt, Gavin Marler, online; David Hempstead, Luke Tickner, 3D; David “Luddy” Ludlum, colorist; Brendan Buckingham, Jim Bracher, Thomas Mangham, assistant colorists; Melanie Climent, Ross Urien, Carlos Nieto, illustrators; Audio Post 750mph Sam Ashwell, sound engineer. Soundtrack "Scooby-Doo Where Are You" – David Mook and Ben Raleigh Talent & Intellectual Property Rights Management Agency: The Marketing Arm (Mick Carter, managing director, international coordination; Mairi Wilson, sr. international account manager)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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