Halifax’s new TV commercial from adam&eveDDB, London, features Scooby-Doo and the Mystery Inc. Gang animated cartoon characters. In the spot–directed by Dom and Nic of Outsider, with VFX/post from The Mill London–Scooby-Doo and the Gang escape the clutches of a mummy by scooting into a Halifax bank branch. There the hapless heroes find out how Halifax rewards its customers with money back through everyday purchases.
Next Scooby-Doo and pal are at a restaurant enjoying a pizza; they’re about to tap into the Halifax reward program. But when Scooby-Doo hands over his Halifax debit card to pick up the tab, he’s confronted by the mummy waiter. Scooby-Doo then captures the mummy, before being congratulated by the rest of his mystery-solving Gang.
Credits
Client Halifax Agency adam&eveDDB, London Ben Tollett, executive creative director; Jonathan John, copywriter; David Mackersey, art director; Catherine Cullen, producer; Raluca Anastasiu, assistant producer. Production Outsider Dom and Nic, directors; John Masden, producer; Steve Chivers, Ben Chads, DPs. Editorial Final Cut Ed Cheesman, editor. Postproduction/VFX The Mill Alex Fitzgerald, post exec producer; Kirsty Ratcliffe, Alexandra Paton, post producers; Neil Davies, Ben Turner, VFX supervisors; Henry Foreman, 2D lead; Kwok Fung Lam, lead 2D animator; Roly Edwards, Freya Hotson, Freya Barnsley, Sim Marriot, Stephen Vuillemin, Theo Glad, Matt Partridge, Maki Yoshikura, 2D animators; Georgina Ford, lead 2D compositor; Olivia O’Neil, Rafael Vormittag, Eleanor Risdon, George Cressey, Rebecca Clay, Simon Richardson, Sole Martin, Zoe Cosh, Brad Wood, 2D compositors; David Wishart, Adam Maynard, George Rockcliffe, James Pratt, Gavin Marler, online; David Hempstead, Luke Tickner, 3D; David “Luddy” Ludlum, colorist; Brendan Buckingham, Jim Bracher, Thomas Mangham, assistant colorists; Melanie Climent, Ross Urien, Carlos Nieto, illustrators; Audio Post 750mph Sam Ashwell, sound engineer. Soundtrack "Scooby-Doo Where Are You" – David Mook and Ben Raleigh Talent & Intellectual Property Rights Management Agency: The Marketing Arm (Mick Carter, managing director, international coordination; Mairi Wilson, sr. international account manager)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
