Actor Adam Driver tries to wrap his head around the concept of a website for creating websites in this Super Bowl commercial for Squarespace.
Actually Driver isn’t quite alone in his mulling over. He’s joined by multiple clones of himself as he processes exactly what Squarespace does.
Aoife McArdle of production house SMUGGLER directed the commercial which is titled “The Singularity.” This is the 90-second version.
Client Squarespace David Lee, chief creative officer; Ben Hughes, VP creative; Mathieu Zarbatany, creative director; Alex Thompson, art director; Pepe Hernandez, copywriter; Wes Falik, Sion Prys, sr. producers; Erica Kung, head of production; Marisa Wasser, producer; Satu Pelkonen, design director; Albert Chang, design lead; Ryan Carrel, Zoonzin Lee, sr. designers; Wan Kang, designer; Sarah Harvey, editor; Alex tutelian, production designer; Christina Lu, Video Torres, motion designers; Siman Li, developer. Production SMUGGLER Aoife McArdle, director; Patrick Milling-Smith, Brian Carmody, Drew Santarsiero, exe cproducers; Sue Yeon Ahn, managing director; Alex Hughes, producer; Brian Quinlan, Chad “Frenchie” Alburtis, production supervisors; Logan Luchsinger, Sydney Tracey, commercial coordinators; Julie Guez, 1st AD; Anthony Dimino, DP; Khalid Mohtaseb, production designer. Editorial Final Cut Dan Sherwen, editor; Hannah Wederquist-Keller, NYC assistant editor; Thomas Brigden, UK assistant editor; Justin Brukman, managing director; Sarah Roebuck, exec producer; Penny Ensley, head of production; Jennifer Tremaglio, sr. producer. VFX/Color/Finishing Black Kite Adam Crocker, VFX supervisor; Jonny Freeman, Guillaume Weiss, George Brunt, VFX leads; Warren Gebhardt, Venu Prasath, David Birkill, VFX artists; Fin Crowther, 3D lead; Jim Cullen, Joel Paulin, Pawel Luszczak, Sandra Guarda, Florian Mounie, Ola Madsen, Lino Khay, Ronen Tanchum, Ravikumar M.S., James Bown, 3D artists; George Kyriacou, colorist; Amy Richardson, exec producer; Olivia Donovan, producer. Audio Heard City Gloria Pitagorsky, managing director; Mike Vitacco, Evan Mangiamele, sound designers/mixers; Jackie James, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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