Actor Adam Driver tries to wrap his head around the concept of a website for creating websites in this Super Bowl commercial for Squarespace.
Actually Driver isn’t quite alone in his mulling over. He’s joined by multiple clones of himself as he processes exactly what Squarespace does.
Aoife McArdle of production house SMUGGLER directed the commercial which is titled “The Singularity.” This is the 90-second version.
Client Squarespace David Lee, chief creative officer; Ben Hughes, VP creative; Mathieu Zarbatany, creative director; Alex Thompson, art director; Pepe Hernandez, copywriter; Wes Falik, Sion Prys, sr. producers; Erica Kung, head of production; Marisa Wasser, producer; Satu Pelkonen, design director; Albert Chang, design lead; Ryan Carrel, Zoonzin Lee, sr. designers; Wan Kang, designer; Sarah Harvey, editor; Alex tutelian, production designer; Christina Lu, Video Torres, motion designers; Siman Li, developer. Production SMUGGLER Aoife McArdle, director; Patrick Milling-Smith, Brian Carmody, Drew Santarsiero, exe cproducers; Sue Yeon Ahn, managing director; Alex Hughes, producer; Brian Quinlan, Chad “Frenchie” Alburtis, production supervisors; Logan Luchsinger, Sydney Tracey, commercial coordinators; Julie Guez, 1st AD; Anthony Dimino, DP; Khalid Mohtaseb, production designer. Editorial Final Cut Dan Sherwen, editor; Hannah Wederquist-Keller, NYC assistant editor; Thomas Brigden, UK assistant editor; Justin Brukman, managing director; Sarah Roebuck, exec producer; Penny Ensley, head of production; Jennifer Tremaglio, sr. producer. VFX/Color/Finishing Black Kite Adam Crocker, VFX supervisor; Jonny Freeman, Guillaume Weiss, George Brunt, VFX leads; Warren Gebhardt, Venu Prasath, David Birkill, VFX artists; Fin Crowther, 3D lead; Jim Cullen, Joel Paulin, Pawel Luszczak, Sandra Guarda, Florian Mounie, Ola Madsen, Lino Khay, Ronen Tanchum, Ravikumar M.S., James Bown, 3D artists; George Kyriacou, colorist; Amy Richardson, exec producer; Olivia Donovan, producer. Audio Heard City Gloria Pitagorsky, managing director; Mike Vitacco, Evan Mangiamele, sound designers/mixers; Jackie James, exec producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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