This anthem :60 centers on a child dreaming and believing that anything is possible, part of American Family Insurance’s “Insure carefully, dream fearlessly” campaign out of BBDO New York.
Directed by Adam Berg of Smuggler, “Free to Dream” introduces the notion that if you have someone in your life to protect what matters, to encourage you to pursue your dreams and to make you feel that everything is within reach, then imagine the dreams you could achieve.
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Eric Goldstein, sr. creative director; Becky Burkhard, sr. producer; Mike Ritchie, assistant producer; Rani Vaz, music producer. Production Smuggler Adam Berg, director; Drew Santarsiero, Brian Carmody, exec producers; Karen O’Brien, line producer; Alwin Kuchler, DP. Editorial Cosmo Street Paul Hardcastle, editor; Nellie Phillips, assistant editor; Maura Woodward, exec producer; Anne Lai, producer. Postproduction MPC Mark Gethin, colorist; Meghan Lang, Rebecca Boorsma, telecine producers; Chris Moore, Michael Gregory, conform artists; Elexis Stearn, Brian Friel, producers. Graphic Design Suspect Rob Appelblatt, producer. VFX MPC Mike Wynd, Chris Moore, Ben Parsons, Michael Gregory, lead CG artists; Brian Friel, producer. Music Beacon Street Studios (re-arrangements) Andrew Feltenstein, composer; Leslie DiLullo, producer. Audio Post Heard City Phil Loeb, engineer; Talia Rodgers, producer. Voiceover Isaiah Johnson
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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