This animation PSA introduces us to a boy who is being bullied at school. We see his predicament and then happily see his situation improve as others rally to do what's right.
Advancing the story are music from Mutato Muzika and sound design created by stimmung.
Credits
Client Ad Council Music/Sound Mutato Muzika, Los Angeles; Mark Mothersbaugh, composer. stimmung, Santa Monica, Calif. Gus Koven, sound designer; Audio Post: One Union, San Francisco Joaby Deal, mixer; Agency: Goodby Silverstein & Partners, San Francisco; Production: Moonbot Studios, Shreveport, LA Limbert Fabian, Jake Wyatt, directors
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More