This commercial shows scenes where you would find children. These scenes are portrayed in a dark serious light making them seem sinister. In a playground in late afternoon an empty merry-go-round slowly turns. Leaves blow around a deserted playing field. A bike stands alone in a secluded alley. A concerned voice then asks the viewer “To the list of places where you might find sexual predators, add this one.” A child is shown playing on the internet. The information is then given that “Last year 1 in 5 children was sexually solicited online.” The viewer is then directed to “cyberitpline.com” to “help delete online predators.”
Credits
Agency: Merkley + Partners Andy Hirsch and Randy Saitta, creative directors; Mike MacNeil, associate creative director; Chuck Borghese, senior copywriter; Jason McQuoid, art director; Alex Kobak, producer Production Company: Aero Film Henrik Hanson, director/DP; Lance O�Connor, executive producer; Jim Maniolas, producer Editorial: Version2 Editing/VFX/Design Lin Polito, editor; Linda Rafoss, executive producer; Cary Flaum, producer Postproduction: Company 3 New York Ken Masick, colorist Audio: Version2 Editing/VFX/Design Justin Hopfer, audio post mixer/sound designer
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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