This commercial shows scenes where you would find children. These scenes are portrayed in a dark serious light making them seem sinister. In a playground in late afternoon an empty merry-go-round slowly turns. Leaves blow around a deserted playing field. A bike stands alone in a secluded alley. A concerned voice then asks the viewer “To the list of places where you might find sexual predators, add this one.” A child is shown playing on the internet. The information is then given that “Last year 1 in 5 children was sexually solicited online.” The viewer is then directed to “cyberitpline.com” to “help delete online predators.”
Credits
Agency: Merkley + Partners Andy Hirsch and Randy Saitta, creative directors; Mike MacNeil, associate creative director; Chuck Borghese, senior copywriter; Jason McQuoid, art director; Alex Kobak, producer Production Company: Aero Film Henrik Hanson, director/DP; Lance O๏ฟฝConnor, executive producer; Jim Maniolas, producer Editorial: Version2 Editing/VFX/Design Lin Polito, editor; Linda Rafoss, executive producer; Cary Flaum, producer Postproduction: Company 3 New York Ken Masick, colorist Audio: Version2 Editing/VFX/Design Justin Hopfer, audio post mixer/sound designer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its โNot Just the Factsโ campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSetโs personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spotsโa combination of :30s, :15s, :06s and nine โshortsโโacross multiple channels including digital, streaming and CTV.
This :30, โDinos,โ has an office workerโs relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angelesโbased Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
MySHOOT Profiles
Add A Comment