This commercial shows scenes where you would find children. These scenes are portrayed in a dark serious light making them seem sinister. In a playground in late afternoon an empty merry-go-round slowly turns. Leaves blow around a deserted playing field. A bike stands alone in a secluded alley. A concerned voice then asks the viewer “To the list of places where you might find sexual predators, add this one.” A child is shown playing on the internet. The information is then given that “Last year 1 in 5 children was sexually solicited online.” The viewer is then directed to “cyberitpline.com” to “help delete online predators.”
Credits
Agency: Merkley + Partners Andy Hirsch and Randy Saitta, creative directors; Mike MacNeil, associate creative director; Chuck Borghese, senior copywriter; Jason McQuoid, art director; Alex Kobak, producer Production Company: Aero Film Henrik Hanson, director/DP; Lance O�Connor, executive producer; Jim Maniolas, producer Editorial: Version2 Editing/VFX/Design Lin Polito, editor; Linda Rafoss, executive producer; Cary Flaum, producer Postproduction: Company 3 New York Ken Masick, colorist Audio: Version2 Editing/VFX/Design Justin Hopfer, audio post mixer/sound designer
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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