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    Ad Council Teams With CDC, dentsumcgarrybowen, M8 To Launch COPING-19 Campaign

    By SHOOTUpdated:No Comments1092 Views

    More than 40% of Americans report that they are struggling with mental health issues as a result of the COVID-19 crisis. 31% said they’d experienced symptoms of anxiety or depression, 26% said they’d experienced trauma or stressor-related disorder symptoms, 13% said they’d started or increased substance use and 11% said they’d seriously considered suicide in the last 30 days.

    So, to provide resources and help people experiencing mental health challenges due to the pandemic, the Ad Council has joined with the CDC, dentsumcgarrybowen and M8, Verizon Media’s RYOT Studio and Entercom to create COPING-19. The PSAs all drive to coping-19.org, where visitors will be able to access over 100 vetted resources in English and Spanish to help with their mental health needs. Coping-19.org will also feature a set of self-care best practices and principles in accordance with CDC and leading scientists, as well as links to more in-depth information by category. Media partners on board to support the new PSAs include Google/YouTube, Pinterest, Reddit and others.

    This :30 is part of the package of PSAs introducing the public to COPING-19.

    Credits

    Client Ad Council/Centers for Disease Control and Prevention Agency dentsumcgarrybowen, New York Ida Rezvani, president; Haydn Morris, managing director, executive creative director; Chris Pacetta, group creative director; Ricardo Pocci, associate creative director/art; Mark Leephaibul, associate creative director/writer; Jerry Krenach, managing director, music production; Sarah Tembeckjian, producer, music production; Laura Kirbymiller, executive producer; Kevin Murphy, associate producer, digital. Agency M8 John Santiago, CEO; Joaquin Lira, chief creative officer; Matias Blazevic, creative director; Pablo Soria, digital associate creative director; Pablo Albella, sr. art director; Alex Yofre, sr. copywriter. Postproduction Orange Slice (dentsumcgarrybowen unit) Matt Mullen, Elizabeth Hurd, editors. Music Future Perfect

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Ad Councildentsumcgarrybowen



    Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club

    Monday, January 20, 2025

    How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.

    The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.

    The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."

    “The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.

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