More than 40% of Americans report that they are struggling with mental health issues as a result of the COVID-19 crisis. 31% said they’d experienced symptoms of anxiety or depression, 26% said they’d experienced trauma or stressor-related disorder symptoms, 13% said they’d started or increased substance use and 11% said they’d seriously considered suicide in the last 30 days.
So, to provide resources and help people experiencing mental health challenges due to the pandemic, the Ad Council has joined with the CDC, dentsumcgarrybowen and M8, Verizon Media’s RYOT Studio and Entercom to create COPING-19. The PSAs all drive to coping-19.org, where visitors will be able to access over 100 vetted resources in English and Spanish to help with their mental health needs. Coping-19.org will also feature a set of self-care best practices and principles in accordance with CDC and leading scientists, as well as links to more in-depth information by category. Media partners on board to support the new PSAs include Google/YouTube, Pinterest, Reddit and others.
This :30 is part of the package of PSAs introducing the public to COPING-19.
Credits
Client Ad Council/Centers for Disease Control and Prevention Agency dentsumcgarrybowen, New York Ida Rezvani, president; Haydn Morris, managing director, executive creative director; Chris Pacetta, group creative director; Ricardo Pocci, associate creative director/art; Mark Leephaibul, associate creative director/writer; Jerry Krenach, managing director, music production; Sarah Tembeckjian, producer, music production; Laura Kirbymiller, executive producer; Kevin Murphy, associate producer, digital. Agency M8 John Santiago, CEO; Joaquin Lira, chief creative officer; Matias Blazevic, creative director; Pablo Soria, digital associate creative director; Pablo Albella, sr. art director; Alex Yofre, sr. copywriter. Postproduction Orange Slice (dentsumcgarrybowen unit) Matt Mullen, Elizabeth Hurd, editors. Music Future Perfect
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
