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    Ad Council Teams With CDC, dentsumcgarrybowen, M8 To Launch COPING-19 Campaign

    By SHOOTUpdated:No Comments1076 Views

    More than 40% of Americans report that they are struggling with mental health issues as a result of the COVID-19 crisis. 31% said they’d experienced symptoms of anxiety or depression, 26% said they’d experienced trauma or stressor-related disorder symptoms, 13% said they’d started or increased substance use and 11% said they’d seriously considered suicide in the last 30 days.

    So, to provide resources and help people experiencing mental health challenges due to the pandemic, the Ad Council has joined with the CDC, dentsumcgarrybowen and M8, Verizon Media’s RYOT Studio and Entercom to create COPING-19. The PSAs all drive to coping-19.org, where visitors will be able to access over 100 vetted resources in English and Spanish to help with their mental health needs. Coping-19.org will also feature a set of self-care best practices and principles in accordance with CDC and leading scientists, as well as links to more in-depth information by category. Media partners on board to support the new PSAs include Google/YouTube, Pinterest, Reddit and others.

    This :30 is part of the package of PSAs introducing the public to COPING-19.

    Credits

    Client Ad Council/Centers for Disease Control and Prevention Agency dentsumcgarrybowen, New York Ida Rezvani, president; Haydn Morris, managing director, executive creative director; Chris Pacetta, group creative director; Ricardo Pocci, associate creative director/art; Mark Leephaibul, associate creative director/writer; Jerry Krenach, managing director, music production; Sarah Tembeckjian, producer, music production; Laura Kirbymiller, executive producer; Kevin Murphy, associate producer, digital. Agency M8 John Santiago, CEO; Joaquin Lira, chief creative officer; Matias Blazevic, creative director; Pablo Soria, digital associate creative director; Pablo Albella, sr. art director; Alex Yofre, sr. copywriter. Postproduction Orange Slice (dentsumcgarrybowen unit) Matt Mullen, Elizabeth Hurd, editors. Music Future Perfect

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Ad Councildentsumcgarrybowen



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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