The Emmy-winning “Love Has No Labels” campaign for Ad Council has entered its next phase with a digital series that builds on the campaign’s recent short film, Rising. The new two-part documentary series is being released by Ad Council with Facebook and Great Big Story, expanding upon the theme “why does it take a disaster to bring us together?”
The Rising docuseries, produced by Courageous, Great Big Story’s branded content studio, showcases real people who have formed unexpectedly deep connections in the wake of tragedy. In this first episode, Munira and Sara, a Muslim woman and a Jewish woman, share how they overcame their bias in the wake of Hurricane Harvey and formed a long-lasting friendship that helped rebuild their community.
Hosted by storyteller and filmmaker Jay Shetty, the docuseries–directed by Michael Southworth–is being released across the Great Big Story, Love Has No Labels and Jay Shetty social pages, with a second story set to air in March 2019. Like the rest of this campaign, it was created in partnership with R/GA.
Credits
Client Ad Council/”Rising” Facebook Docuseries Ad Council Heidi Arthur, chief campaign development officer; Sheri Klein, VP, group campaign director; Jean Walters, campaign director; Allison Greenwald, assistant campaign manager; Julia Blumenstyk, director, strategy & evaluation; Ellyn Fisher, SVP, marketing & communications; Shirley Yeung, director, PR & social media; Laurie Keith, VP of media, social & emerging; Hannah Ross, director, digital ad products; Julia Kim, digital marketing manager. Content Development Developed by Facebook Creative Shop; created in partnership with R/GA. Creative/Production Courageous Studios (Great Big Story’s branded content studio) Michal Shapira, SVP, news content partnerships; Otto Bell, chief creative officer; Michael Southworth, director; Oona Hemmi, creative producer; Kate LaBrecque, activation lead; Owen Hamilton, DP. Postproduction Elaine Casap, editor; Matthew Chao, finishing editor; Sanja Blau, color. Graphics Evan Worsham, Kaine Asika Audio Heard City Evan Mangiamele, sound mix
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
[video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
