This Ad Council PSA shows how people get things going by constantly being on the move. It also reminds us that the coronavirus doesn’t move unless we do, thus underscoring the life-saving importance of us staying at home to stop the spread.
Deploying visuals from Getty Images, this piece demonstrates that it’s still dangerous out there and it’s our responsibility to reduce the risk of ourselves and others getting sick.
The PSA carries The Ad Council campaign hashtag, #AloneTogether.
Client The Ad Council Michelle Hillman, chief campaign officer; Ellyn Fisher SVP, marketing & communications; Liz Johnson DeAngelis, VP, growth & managed platforms; Dzu Bui, VP, group campaign director; Rebecca Brower, executive producer. Images Getty Images Scott Rosen, director, research; Heather Tanning, sr. manager, marketing. Creative/Production Joe Alexander, creative director/copywriter; Oliver Fuselier, producer. Editorial Brian May, editor. Music Epidemic Audio Post Erik Widmark, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
