This Ad Council PSA shows how people get things going by constantly being on the move. It also reminds us that the coronavirus doesn’t move unless we do, thus underscoring the life-saving importance of us staying at home to stop the spread.
Deploying visuals from Getty Images, this piece demonstrates that it’s still dangerous out there and it’s our responsibility to reduce the risk of ourselves and others getting sick.
The PSA carries The Ad Council campaign hashtag, #AloneTogether.
Client The Ad Council Michelle Hillman, chief campaign officer; Ellyn Fisher SVP, marketing & communications; Liz Johnson DeAngelis, VP, growth & managed platforms; Dzu Bui, VP, group campaign director; Rebecca Brower, executive producer. Images Getty Images Scott Rosen, director, research; Heather Tanning, sr. manager, marketing. Creative/Production Joe Alexander, creative director/copywriter; Oliver Fuselier, producer. Editorial Brian May, editor. Music Epidemic Audio Post Erik Widmark, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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