This Ad Council PSA shows how people get things going by constantly being on the move. It also reminds us that the coronavirus doesn’t move unless we do, thus underscoring the life-saving importance of us staying at home to stop the spread.
Deploying visuals from Getty Images, this piece demonstrates that it’s still dangerous out there and it’s our responsibility to reduce the risk of ourselves and others getting sick.
The PSA carries The Ad Council campaign hashtag, #AloneTogether.
Client The Ad Council Michelle Hillman, chief campaign officer; Ellyn Fisher SVP, marketing & communications; Liz Johnson DeAngelis, VP, growth & managed platforms; Dzu Bui, VP, group campaign director; Rebecca Brower, executive producer. Images Getty Images Scott Rosen, director, research; Heather Tanning, sr. manager, marketing. Creative/Production Joe Alexander, creative director/copywriter; Oliver Fuselier, producer. Editorial Brian May, editor. Music Epidemic Audio Post Erik Widmark, mixer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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