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    Ad Council, Pereira O’Dell, Willie Nelson, COVID Vaccines Get Us Closer To Being “Back In The Game”

    By SHOOTUpdated:No Comments6077 Views

    With a brand-new rendition by Willie Nelson of “I’ll Be Seeing You,” this PSA titled “Back In The Game,” highlights iconic moments in recent sports history, encouraging fans to visit GetVaccineAnswers.org for the latest information about the COVID-19 vaccines and bringing us all one step closer to experiencing the joy of sports together again soon.

    Developed pro bono by creative agency, Pereira O’Dell, the PSA–the latest entry in the Ad Council/COVID Collaborative’s “It’s Up To You” campaign–enlisted the participation of 13 sports leagues and organizations including: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women’s Soccer League (NWSL), PGA TOUR, US Open Tennis Championships, Women’s National Basketball Association (WNBA) and WWE.

    Edit/finish house was Cosmo Street Editorial.

    Credits

    Client Ad Council, COVID Collaborative Agency Pereira O’Dell Editorial/Finishing Cosmo Street Editorial Hugo Jordan, editor; Alexandra Jimenez, assistant editor; Kacie Gomez, producer; Marie Mangahas, head of production; Yvette Corbarrubias, exec producer; Shinya Sato, Flame artist. Color Apache Digital Steve Rodriguez, colorist; Christina Caldwell, producer; LaRue Anderson, exec producer. Music “I’ll Be Seeing You,” rendition by Willie Nelson Music Company duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, producer. Sound duotone audio group Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Ad CouncilCosmo StreetPereira O'DellWillie Nelson



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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