With a brand-new rendition by Willie Nelson of “I’ll Be Seeing You,” this PSA titled “Back In The Game,” highlights iconic moments in recent sports history, encouraging fans to visit GetVaccineAnswers.org for the latest information about the COVID-19 vaccines and bringing us all one step closer to experiencing the joy of sports together again soon.
Developed pro bono by creative agency, Pereira O’Dell, the PSA–the latest entry in the Ad Council/COVID Collaborative’s “It’s Up To You” campaign–enlisted the participation of 13 sports leagues and organizations including: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women’s Soccer League (NWSL), PGA TOUR, US Open Tennis Championships, Women’s National Basketball Association (WNBA) and WWE.
Edit/finish house was Cosmo Street Editorial.
CreditsClient Ad Council, COVID Collaborative Agency Pereira O’Dell Editorial/Finishing Cosmo Street Editorial Hugo Jordan, editor; Alexandra Jimenez, assistant editor; Kacie Gomez, producer; Marie Mangahas, head of production; Yvette Corbarrubias, exec producer; Shinya Sato, Flame artist. Color Apache Digital Steve Rodriguez, colorist; Christina Caldwell, producer; LaRue Anderson, exec producer. Music “I’ll Be Seeing You,” rendition by Willie Nelson Music Company duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, producer. Sound duotone audio group Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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