This PSA looks to inspire girls to “Dare to STEM,” meaning to get involved in science, technology, engineering and mathematics (STEM). Created pro bono by ad agency Heat, the Ad Council spot features user-generated content from girls experimenting with STEM.
The PSA aims to help tween and teen girls overcome the intimidation that many may feel when it comes to STEM subjects by celebrating the exciting, fun, unexpected and messy elements of science, tech, engineering and math.
Client Ad Council, STEM Agency Heat Elaine Cox, Jones Krahl, Milton Correa, executive creative directors; Tracy Smith, head of design; Dima Rigby, creative director; Lora Faris, sr. writer; Zac Carroll, sr. art director; Nicole Lewis, designer; Elisa Moore, head of production; Aimee Bosley, integrated producer; Heather Ruder, executive digital producer; Geoff Guinta, executive producer; Molly Cabe, head of strategy; Haley Derrah, associate strategy director; Zoe Dunnington, lead platform strategist; Anna Klembarova, lead influencer strategist. Production Unit9 Sound Design Barking Owl
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
