Food insecurity is on the rise during the pandemic. With school closures and job losses, the numbers are heartbreaking. In addition to the 37 million people already dealing with food insecurity, an increase of 17.1 million Americans is projected, including children, who will turn to the Feeding America network of foodbanks for much needed support. In times like this, when people are worried about catching a fatal disease, they shouldn’t have to worry about their next meal.
So the Ad Council has developed pro bono in partnership with agency Colle McVoy, CAA and Feeding America this PSA featuring Grammy Award-winning singer songwriter Ciara’s “I Got You.” The spot reminds viewers about the growing need to help people struggling with food insecurity amid the pandemic.
This campaign aims to raise donations at FeedingAmerica.org/Coronavirus, allowing the Feeding America network of food banks to feed millions of families across the country.
Client Ad Council/Feeding America Agency Colle McVoy Zach DeBlaey, sr. writer; Dan Linnihan, sr. art director; Chris Peters, art producer; John Borchardt, director of broadcast; Mike Caguin, chief creative officer. Editorial Jon Cruikshank, editor. Music Ciara
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More