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    Ad Council, Ciara, Colle McVoy, CAA Team On PSA To Help Feed America

    By SHOOTUpdated:No Comments2910 Views

    Food insecurity is on the rise during the pandemic. With school closures and job losses, the numbers are heartbreaking. In addition to the 37 million people already dealing with food insecurity, an increase of 17.1 million Americans is projected, including children, who will turn to the Feeding America network of foodbanks for much needed support. In times like this, when people are worried about catching a fatal disease, they shouldn’t have to worry about their next meal.

    So the Ad Council has developed pro bono in partnership with agency Colle McVoy, CAA and Feeding America this PSA featuring Grammy Award-winning singer songwriter Ciara’s “I Got You.” The spot reminds viewers about the growing need to help people struggling with food insecurity amid the pandemic.
     
    This campaign aims to raise donations at FeedingAmerica.org/Coronavirus, allowing the Feeding America network of food banks to feed millions of families across the country. 

    Credits

    Client Ad Council/Feeding America Agency Colle McVoy Zach DeBlaey, sr. writer; Dan Linnihan, sr. art director; Chris Peters, art producer; John Borchardt, director of broadcast; Mike Caguin, chief creative officer. Editorial Jon Cruikshank, editor. Music Ciara

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Ad CouncilCAACiaraColle McVoy



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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