Agency RPA Santa Monica worked with the directing team Collision (Ben Foley/Chris Hopewell) via Epoch Films, and effects house MPC to create a street art urban environment for the Acura SUV to scamper through.
Credits
Agency: RPA Santa Monica, Calif., David Smith, chief creative officer; John Hage, creative director; Dan Buchmeier, Phillip Squier, sr. art directors; Jeff Mullen, copywriter; Jack Epsteen, exec prdoucer; Carolyn Casey, sr. producer. Production Company: Epoch Films, LA Office Ben Foley, Chris Hopewell (Collision), directors; Jerry Solomon, exec producer; Pat Harris, line producer; Daniel Kutner, DP. Visual Effects: MPC (The Moving Picture Company) Allyson Nevil, post producer; Adam Frazier, lead Smoke artist; Ryan Knowles, Nathanial Lane, Bill McNamara, Dan Sanders, Lisa Tomei, VFX team; Mark Gethin, telecine. Music: Elias Arts Kenny Segal, composer; Dave Gold, creative director; Jonathan Elias, exec creative director; Dean Hovey, sound deigner; Ann Haugen, exec producer. Audio: RavensWork Robert Feist, mixer.
We Have Liftoff: iPhone Chips In With NASA-Style Launch In Spot Directed By Tom Hooper For TBWAMedia Arts Lab L.A.
This Apple spot launches with its premise centering on a NASA-style launch of its own--the countdown culminating in the liftoff of an iPhone featuring the A18 Pro chip. That’s the most powerful chip ever used in an iPhone.
Directed by Oscar winner Tom Hooper (The King’s Speech) via production company SMUGGLER for agency TBWAMedia Arts Lab, Los Angeles, the commercial--titled “All Systems Pro”--recreates a NASA-like mission control room where the final moments ‘til launch are chronicled. Mission controllers and engineers are about to send to the stratosphere an A18 Pro chip-equipped iPhone 16 Pro with features ranging from Apple Intelligence to next-level gaming and an advanced camera system.
The space mission goes off without a hitch, a testament to the kind of precision in the A18 Pro chip, which represents a major leap forward in mobile computing performance.
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