This ACE Hardware spot parodies home improvement shows. “Grass” finds a homeowner returning from a trip to Ace Hardware with products he intends to use to fix his lawn. As he exits his car, a crew from Shortcutz, descends upon him, and the host insists that he can give this guy a new green lawn. By spot’s end, he has a spray painted lawn. Use products from ACE if you want the job done right.
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director/principal; Bob Winter, copywriter; Steve Mapp, art director; Tod Puckett, executive producer. Production Company: Hungry Man, Inc Bryan Buckley, director; Scott Henriksen, DP; Stephen Orent, partner/executive producer; Dan Duffy, executive producer; Caroline Gibney, head of production; Tom Rossano, staff producer; Kevin Byrne, producer; Steve Ruggieri, production supervisor. Shot on location in Los Angeles. Editorial: MacKenzie Cutler Ian Mackenzie, editor; Jimmy Hayhow, Smoke artist; John Geehreng, assistant Smoke artist. Visual Effects: Ntropic Jimi Simmons, Matt Tremaglio and Cole Schreiber, Flame artists. Music: Peligro Music and Sound Design Greg Kuehn, creative director/composer/sound designer; Jonnie LoFranco, executive producer. Sound Design: ripe sound,Peligro Music and Sound Design Andy Newell, sound designer.,Greg Kuehn, creative director/composer/sound designer; Jonnie LoFranco, executive pro
W+K Portland, Directorial Team Megaforce Tease That We’re “Not Ready” For What’s “Next On Netflix”
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More