This ACE Hardware spot parodies home improvement shows. “Grass” finds a homeowner returning from a trip to Ace Hardware with products he intends to use to fix his lawn. As he exits his car, a crew from Shortcutz, descends upon him, and the host insists that he can give this guy a new green lawn. By spot’s end, he has a spray painted lawn. Use products from ACE if you want the job done right.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director/principal; Bob Winter, copywriter; Steve Mapp, art director; Tod Puckett, executive producer. Production Company: Hungry Man, Inc Bryan Buckley, director; Scott Henriksen, DP; Stephen Orent, partner/executive producer; Dan Duffy, executive producer; Caroline Gibney, head of production; Tom Rossano, staff producer; Kevin Byrne, producer; Steve Ruggieri, production supervisor. Shot on location in Los Angeles. Editorial: MacKenzie Cutler Ian Mackenzie, editor; Jimmy Hayhow, Smoke artist; John Geehreng, assistant Smoke artist. Visual Effects: Ntropic Jimi Simmons, Matt Tremaglio and Cole Schreiber, Flame artists. Music: Peligro Music and Sound Design Greg Kuehn, creative director/composer/sound designer; Jonnie LoFranco, executive producer. Sound Design: ripe sound,Peligro Music and Sound Design Andy Newell, sound designer.,Greg Kuehn, creative director/composer/sound designer; Jonnie LoFranco, executive pro
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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