This new film is part of a campaign celebrating the 10th anniversary of the first Samsung Galaxy phone.
Abteen Bagheri of Somesuch directed this centerpiece spot, “More of Us,” for agency Wieden+Kennedy, Portland, Ore. The piece operates on the belief that a world made by “more of us” is more interesting.
The :60 heralds the diverse lifestyles that make up the Galaxy community. In the ad, Samsung showcases how Galaxy fans from all walks of life use its products to interact with the world around them. You can watch how creators are using Samsung’s innovative tools in the real world, including two filmmakers using the Galaxy S10’s prograde camera and the Galaxy Note10’s native video editing app to capture epic footage, a pro gamer enjoying immersive AR gaming on the Galaxy Note10 5G, a rising social media star capturing quick video content on the Galaxy A50, a young entrepreneur using the all-new Galaxy Fold on the go, and more.
Credits
Client Samsung Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Hal Curtis, creative director; Becca Wadlinger, nate Nowinowski, Brad Trost, copywriters/art directors; Matt Hunnicutt, head of production; Robert Saxon, executive producer; Shelley Eisner, sr. producer; Tum Suharto, AJ Blumental, Meron Medhanie, brad strategy team; Annie Sanditen, design operations manager/design producer; Greg Jacobson, studio designer; Jeff Ackley, motion lead. Production Somesuch Abteen Bagheri, director; Autumn Durald, DP; Molly Grifin, Nicky Barnes, exec producers; Kathy Rhodes, producer; Will Vudmaska, production supervisor; Jackie Stahl, assistant production supervisor. Editorial Rock Paper Scissors Adam Pertofsky, editor; Derrick Monks, assistant editor; Shada Shariatzadeh, post exec producer; Janae Abramham, post producer. VFX a52 Pat Murphy, VFX supervisor; Steve Wolf, lead Flame; Dan Ellis, Chris DeCristo, Rod Basham, Michaeol Vaglienty, James Buongiorno, Flame artists; Kim Christensen, Patrick Nugent, exec producers; Jillian Lynes, producer; Jennifer Sofio Hall, managing director. Music Walker Music Sara Matarazzo, owner/producer; Stephanie Pigott, producer. Audio Post Eleven Jeff Payne, mixer; Andrew Smith, assistant mixer; Melissa Elston, producer. Color a52 Greg Reece, colorist; Thatcher Peterson, color exec producer; Jenny Bright, color producer. Titles Elastic, Hazel Baird, Benjamin Woodlock, creative directors; Henry DeLeon, Jehee Lee, designers; Wes Yang, Curry Tian, Tnaya Witmer, designers; Lucky Kim, Steven Do, animators; Paul Makowski, sr. producer; Mitchell Fraser, production coordinator; Luke Colson, exec producer; Kate Berry, head of production; Jennifer Sofio Hall, managing director.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
