This new film is part of a campaign celebrating the 10th anniversary of the first Samsung Galaxy phone.
Abteen Bagheri of Somesuch directed this centerpiece spot, “More of Us,” for agency Wieden+Kennedy, Portland, Ore. The piece operates on the belief that a world made by “more of us” is more interesting.
The :60 heralds the diverse lifestyles that make up the Galaxy community. In the ad, Samsung showcases how Galaxy fans from all walks of life use its products to interact with the world around them. You can watch how creators are using Samsung’s innovative tools in the real world, including two filmmakers using the Galaxy S10’s prograde camera and the Galaxy Note10’s native video editing app to capture epic footage, a pro gamer enjoying immersive AR gaming on the Galaxy Note10 5G, a rising social media star capturing quick video content on the Galaxy A50, a young entrepreneur using the all-new Galaxy Fold on the go, and more.
Credits
Client Samsung Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Hal Curtis, creative director; Becca Wadlinger, nate Nowinowski, Brad Trost, copywriters/art directors; Matt Hunnicutt, head of production; Robert Saxon, executive producer; Shelley Eisner, sr. producer; Tum Suharto, AJ Blumental, Meron Medhanie, brad strategy team; Annie Sanditen, design operations manager/design producer; Greg Jacobson, studio designer; Jeff Ackley, motion lead. Production Somesuch Abteen Bagheri, director; Autumn Durald, DP; Molly Grifin, Nicky Barnes, exec producers; Kathy Rhodes, producer; Will Vudmaska, production supervisor; Jackie Stahl, assistant production supervisor. Editorial Rock Paper Scissors Adam Pertofsky, editor; Derrick Monks, assistant editor; Shada Shariatzadeh, post exec producer; Janae Abramham, post producer. VFX a52 Pat Murphy, VFX supervisor; Steve Wolf, lead Flame; Dan Ellis, Chris DeCristo, Rod Basham, Michaeol Vaglienty, James Buongiorno, Flame artists; Kim Christensen, Patrick Nugent, exec producers; Jillian Lynes, producer; Jennifer Sofio Hall, managing director. Music Walker Music Sara Matarazzo, owner/producer; Stephanie Pigott, producer. Audio Post Eleven Jeff Payne, mixer; Andrew Smith, assistant mixer; Melissa Elston, producer. Color a52 Greg Reece, colorist; Thatcher Peterson, color exec producer; Jenny Bright, color producer. Titles Elastic, Hazel Baird, Benjamin Woodlock, creative directors; Henry DeLeon, Jehee Lee, designers; Wes Yang, Curry Tian, Tnaya Witmer, designers; Lucky Kim, Steven Do, animators; Paul Makowski, sr. producer; Mitchell Fraser, production coordinator; Luke Colson, exec producer; Kate Berry, head of production; Jennifer Sofio Hall, managing director.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
