This new film is part of a campaign celebrating the 10th anniversary of the first Samsung Galaxy phone.
Abteen Bagheri of Somesuch directed this centerpiece spot, “More of Us,” for agency Wieden+Kennedy, Portland, Ore. The piece operates on the belief that a world made by “more of us” is more interesting.
The :60 heralds the diverse lifestyles that make up the Galaxy community. In the ad, Samsung showcases how Galaxy fans from all walks of life use its products to interact with the world around them. You can watch how creators are using Samsung’s innovative tools in the real world, including two filmmakers using the Galaxy S10’s prograde camera and the Galaxy Note10’s native video editing app to capture epic footage, a pro gamer enjoying immersive AR gaming on the Galaxy Note10 5G, a rising social media star capturing quick video content on the Galaxy A50, a young entrepreneur using the all-new Galaxy Fold on the go, and more.
Credits
Client Samsung Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Hal Curtis, creative director; Becca Wadlinger, nate Nowinowski, Brad Trost, copywriters/art directors; Matt Hunnicutt, head of production; Robert Saxon, executive producer; Shelley Eisner, sr. producer; Tum Suharto, AJ Blumental, Meron Medhanie, brad strategy team; Annie Sanditen, design operations manager/design producer; Greg Jacobson, studio designer; Jeff Ackley, motion lead. Production Somesuch Abteen Bagheri, director; Autumn Durald, DP; Molly Grifin, Nicky Barnes, exec producers; Kathy Rhodes, producer; Will Vudmaska, production supervisor; Jackie Stahl, assistant production supervisor. Editorial Rock Paper Scissors Adam Pertofsky, editor; Derrick Monks, assistant editor; Shada Shariatzadeh, post exec producer; Janae Abramham, post producer. VFX a52 Pat Murphy, VFX supervisor; Steve Wolf, lead Flame; Dan Ellis, Chris DeCristo, Rod Basham, Michaeol Vaglienty, James Buongiorno, Flame artists; Kim Christensen, Patrick Nugent, exec producers; Jillian Lynes, producer; Jennifer Sofio Hall, managing director. Music Walker Music Sara Matarazzo, owner/producer; Stephanie Pigott, producer. Audio Post Eleven Jeff Payne, mixer; Andrew Smith, assistant mixer; Melissa Elston, producer. Color a52 Greg Reece, colorist; Thatcher Peterson, color exec producer; Jenny Bright, color producer. Titles Elastic, Hazel Baird, Benjamin Woodlock, creative directors; Henry DeLeon, Jehee Lee, designers; Wes Yang, Curry Tian, Tnaya Witmer, designers; Lucky Kim, Steven Do, animators; Paul Makowski, sr. producer; Mitchell Fraser, production coordinator; Luke Colson, exec producer; Kate Berry, head of production; Jennifer Sofio Hall, managing director.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
