This new film is part of a campaign celebrating the 10th anniversary of the first Samsung Galaxy phone.
Abteen Bagheri of Somesuch directed this centerpiece spot, “More of Us,” for agency Wieden+Kennedy, Portland, Ore. The piece operates on the belief that a world made by “more of us” is more interesting.
The :60 heralds the diverse lifestyles that make up the Galaxy community. In the ad, Samsung showcases how Galaxy fans from all walks of life use its products to interact with the world around them. You can watch how creators are using Samsung’s innovative tools in the real world, including two filmmakers using the Galaxy S10’s prograde camera and the Galaxy Note10’s native video editing app to capture epic footage, a pro gamer enjoying immersive AR gaming on the Galaxy Note10 5G, a rising social media star capturing quick video content on the Galaxy A50, a young entrepreneur using the all-new Galaxy Fold on the go, and more.
Credits
Client Samsung Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Hal Curtis, creative director; Becca Wadlinger, nate Nowinowski, Brad Trost, copywriters/art directors; Matt Hunnicutt, head of production; Robert Saxon, executive producer; Shelley Eisner, sr. producer; Tum Suharto, AJ Blumental, Meron Medhanie, brad strategy team; Annie Sanditen, design operations manager/design producer; Greg Jacobson, studio designer; Jeff Ackley, motion lead. Production Somesuch Abteen Bagheri, director; Autumn Durald, DP; Molly Grifin, Nicky Barnes, exec producers; Kathy Rhodes, producer; Will Vudmaska, production supervisor; Jackie Stahl, assistant production supervisor. Editorial Rock Paper Scissors Adam Pertofsky, editor; Derrick Monks, assistant editor; Shada Shariatzadeh, post exec producer; Janae Abramham, post producer. VFX a52 Pat Murphy, VFX supervisor; Steve Wolf, lead Flame; Dan Ellis, Chris DeCristo, Rod Basham, Michaeol Vaglienty, James Buongiorno, Flame artists; Kim Christensen, Patrick Nugent, exec producers; Jillian Lynes, producer; Jennifer Sofio Hall, managing director. Music Walker Music Sara Matarazzo, owner/producer; Stephanie Pigott, producer. Audio Post Eleven Jeff Payne, mixer; Andrew Smith, assistant mixer; Melissa Elston, producer. Color a52 Greg Reece, colorist; Thatcher Peterson, color exec producer; Jenny Bright, color producer. Titles Elastic, Hazel Baird, Benjamin Woodlock, creative directors; Henry DeLeon, Jehee Lee, designers; Wes Yang, Curry Tian, Tnaya Witmer, designers; Lucky Kim, Steven Do, animators; Paul Makowski, sr. producer; Mitchell Fraser, production coordinator; Luke Colson, exec producer; Kate Berry, head of production; Jennifer Sofio Hall, managing director.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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