Michael Hausmann directed this stylish hugging and kissing anthem for Absolut out of TBWAChiatDay, N.Y., and TBWASMP, Philippines. The U.S. version unwinds to the Louis Armstrong tune “A Kiss To Build A Dream On.”
Credits
Agency: TBWA/Chiat/Day, Inc Mark Figliulo, worldwide creative director; Rob Smiley, creative director (NY); Melvin Mandaga, Marci Reyes, creative directors (Philippines); Aaron Adler, Marta Ibarrondo, associate creative directors/art directors; Knox Balbastro, copywriter (Philippines); Denise Tee, art director (Philippines); Jason Souter, sr. producer; Ozzie Spenningsby, director, broadcast production. Production Company: HSI Productions,Film Planet Michael Hausmann, director; Michael McQuhae, exec producer; Paul Cameron, DP.,Karin Stuckenschmidt, exec producer; Elena Massa, production manager. Editorial: Final Cut Rick Russell, editor Postproduction: The Mill, New York Fergus McCall, colorist; Dan Williams, Flame artist; Dan Roberts, VFX producer Audio: Sound Lounge Tom Jucarone, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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