This teaser trailer introduces us to blonde bombshell Lemon Drop portrayed by Ali Larter.
We see Lemon Drop’s flirtatious first meeting with cool cat Johnny Thunderbird�a relationship which winds up ending in a literally explosive encounter.
From her playful side, which includes a deep, abiding love of cats, to her penchant for revenge, Lemon Drop clearly can be both sweet and sour.
This tongue-firmly-planted-in-cheek trailer is designed to drive traffic online to see the Lemon Drop summer movie created by TBWAChiatDay, New York, for client Absolut Vodka.
Absolut is no stranger to the short film discipline. Earlier this year, Absolut and TBWAChiatDay released the short titled I’m Here, an offbeat story of robotic love directed by Spike Jonze of bicoastal/international MJZ and scored by Squeak E. Clean Productions, Los Angeles. On the latter front, the spot earned the number four slot in SHOOT’s quarterly Top Ten Tracks Music & Sound Chart (4/16).
Agency: TBWAChiatDay Mark Figliulo, Matt Bijarchi, executive producers; Alisa Sengel Wixom, Kris Wixom, creative directors/writers; Julia Menassa, producer. Production Company: Traktor, Santa Monica Traktor, director; Christopher Doyle, DP; Rani Melendez, producer; Robert Valdes, production director; Tom Hartman, production design; B Akerlund, costume designer. Editorial: Final Cut Rick Russell, editor Visual Effects: MPC (The Moving Picture Company) Audio: Sound Lounge
The Best Work You May Never See: Blinkink Director Jack Brown Takes Us On A Teddy Bear’s Journey For Tekla
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
Read More