Register

    Aaron Stoller Directs Pedigree’s “Pick Me” For BBDO NY

    By SHOOTUpdated:No Comments2815 Views

    Just in time for National Adopt a Shelter Pet Day (Sunday, April 30) and National Pet Month (May), the Pedigree brand has released a new video, “Pick Me,” which shows the other side of pet adoption, shedding light on how adopting a dog is mutually beneficial for both the dog and its new family.

    We see different people, each in an individual cage, going about their daily lives, being bogged down by the mundane, or obsessing over a videogame, or chained to a smartphone–living in isolation while focusing on a glowing handheld device or laptop computer. 

    Suddenly, though, the mood is broken and a true warmth and excitement is felt when a dog walks into the room. In a poignant role reversal, the pooch is at the pound to pick his new pal/owner.

    We see the power of the dog to uplift human spirit, particularly when a woman is freed from her cage to go home with the canine.

    A three-part supered message simply reads: “Sometimes you need a dog/as much as a dog needs you./Adopt”

    Aaron Stoller of Biscuit Filmworks directed for BBDO New York.

    Credits

    Client Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Dave Rolfe, head of integrated production; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Aaron Stoller, director; Peter Deming, DP. Editorial Work Editorial Ben Jordan, editor. Audio Post Heard City Evan Mangiamele, mixer. Music Screen Sound Alliance Robert Miller, composer. Sound Design Barking Owl Morgan Johnson, sound designer. Telecine Company 3 Tom Poole, colorist. VFX/Finish The Mill Mikey Smith, conform artist.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Aaron StollerBBDO New YorkBiscuit Filmworks



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

    MySHOOT Profiles


    Add A Comment