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    Aaron Stoller Directs Pedigree’s “Pick Me” For BBDO NY

    By SHOOTUpdated:No Comments2783 Views

    Just in time for National Adopt a Shelter Pet Day (Sunday, April 30) and National Pet Month (May), the Pedigree brand has released a new video, “Pick Me,” which shows the other side of pet adoption, shedding light on how adopting a dog is mutually beneficial for both the dog and its new family.

    We see different people, each in an individual cage, going about their daily lives, being bogged down by the mundane, or obsessing over a videogame, or chained to a smartphone–living in isolation while focusing on a glowing handheld device or laptop computer. 

    Suddenly, though, the mood is broken and a true warmth and excitement is felt when a dog walks into the room. In a poignant role reversal, the pooch is at the pound to pick his new pal/owner.

    We see the power of the dog to uplift human spirit, particularly when a woman is freed from her cage to go home with the canine.

    A three-part supered message simply reads: “Sometimes you need a dog/as much as a dog needs you./Adopt”

    Aaron Stoller of Biscuit Filmworks directed for BBDO New York.

    Credits

    Client Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Dave Rolfe, head of integrated production; Diane Hill, executive producer; Rani Vaz, head of music production. Production Biscuit Filmworks Aaron Stoller, director; Peter Deming, DP. Editorial Work Editorial Ben Jordan, editor. Audio Post Heard City Evan Mangiamele, mixer. Music Screen Sound Alliance Robert Miller, composer. Sound Design Barking Owl Morgan Johnson, sound designer. Telecine Company 3 Tom Poole, colorist. VFX/Finish The Mill Mikey Smith, conform artist.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Aaron StollerBBDO New YorkBiscuit Filmworks



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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