In this emotionally touching :60 titled “New Kid,” a boy courts a new student, an Irish lass, with the best that Ireland has to offer, including Kerrygold’s line of butter and cheeses.
Part of a new campaign platform, “Made for this Moment,” the spot was directed by Aaron Ruell of Biscuit Filmworks for Energy BBDO.
Client Kerrygold USA Agency Energy BBDO, Chicago Andrés Ordóñez, chief creative officer; Amy Ditchman, creative director; Christy Hale, copywriter; Elaine Kalvelage, art director; John Pratt, executive producer; Daniel Kuypers, director of music; Shannon Smiley, planning director. Production Biscuit Filmworks Aaron Ruell, director; Shawn Lacy, managing director; Holly Vega, exec producer; Jonathan Wang, producer; Jallo Faber, DP; Brian Branstetter, production designer. Production Services Means of Production Inc. David Bouck, exec producer; Heinrich Beisheim, head of production; Greg Lund, production manager. Editorial Beast Angelo Valencia, editor; Joanna Woods, producer. VFX Method Studios Ryan Wood, Flame artist; Brett Glover, design lead; Matthew Engel, producer. Music/Sound “The Girl I Haven’t Met”; Nate Richert, vocalist/songwriter from the Halogen Moon album. Stir Post Audio, Chicago Nick Bozzone, sound designer; David Kaplan, producer; Mindy Verson, voiceover casting director Audio Post Stir Post Audio, Chicago Nick Bozzone, mixer; David Kaplan, producer. Postproduction Company 3 Tyler Roth, colorist.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
