In this emotionally touching :60 titled “New Kid,” a boy courts a new student, an Irish lass, with the best that Ireland has to offer, including Kerrygold’s line of butter and cheeses.
Part of a new campaign platform, “Made for this Moment,” the spot was directed by Aaron Ruell of Biscuit Filmworks for Energy BBDO.
Credits
Client Kerrygold USA Agency Energy BBDO, Chicago Andrés Ordóñez, chief creative officer; Amy Ditchman, creative director; Christy Hale, copywriter; Elaine Kalvelage, art director; John Pratt, executive producer; Daniel Kuypers, director of music; Shannon Smiley, planning director. Production Biscuit Filmworks Aaron Ruell, director; Shawn Lacy, managing director; Holly Vega, exec producer; Jonathan Wang, producer; Jallo Faber, DP; Brian Branstetter, production designer. Production Services Means of Production Inc. David Bouck, exec producer; Heinrich Beisheim, head of production; Greg Lund, production manager. Editorial Beast Angelo Valencia, editor; Joanna Woods, producer. VFX Method Studios Ryan Wood, Flame artist; Brett Glover, design lead; Matthew Engel, producer. Music/Sound “The Girl I Haven’t Met”; Nate Richert, vocalist/songwriter from the Halogen Moon album. Stir Post Audio, Chicago Nick Bozzone, sound designer; David Kaplan, producer; Mindy Verson, voiceover casting director Audio Post Stir Post Audio, Chicago Nick Bozzone, mixer; David Kaplan, producer. Postproduction Company 3 Tyler Roth, colorist.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More