This light-hearted Thatchers Cider commercial uses stop motion animation from the Oscar-winning Aardman studio to bring viewers through the gates of Thatchers’ own Myrtle Farm home in Somerset, U.K.
Aardman deployed its world-class skills in perfectly crafted hand-made miniature worlds to bring Thatchers’ cider-making expertise–yielding pint-sized perfection–to the screen. Iconic elements of Myrtle Farm such as its orchards help tell the story of carefully crafting the perfect drop of cider. Some familiar faces make an appearance throughout the commercial, including fourth generation cider maker Martin Thatcher making a big entrance for the weekly tasting. Viewers may also recognize the iconic Thatchers hot air balloon from previous ads, as well as Myrtle, the family dog.
Conceptualized by creative communications agency Bray Leino, the spot was directed by Aardman’s Will Studd.
A team of 40 creatives at Aardman were involved in the film, with animators alone needing over 480 hours to shoot the 40-second commercial.
Credits
Client Thatchers Cider Agency Bray Leino Production Aardman Will Studd, director; Danny Gallagher, producer; Chelsea Galloway, production coordinator; Alex Mill, floor manager; Jim Grant, Anh Cao, environment designers; Barry Reynolds, story artist; Chris Entwhistle, Diane Holness, Ellie Hugill, sr. modelmakers; Michelle Cranwell, Sarah Brydon, Noah Griffiths, modelmakers; Ana Taylor, trainee modelmaker; Vicky, Emily N, sr. costume makers; Sam Morris, DP; Adam Cook, camera assistant and moco; Nathan Ford, Nathan Sale, spark; Ellen Lynch, rigger; Tim Allen, Danial K, sr. animators; Grant Holden, jr. animator; Bram Twtheam, VFX supervisor & color grade; Chris Hawkes, comp supervisor; David Klein, lighting supervisor; Dan Gerhart, CG facial animation; Helena, 3D head sculps; Nathan Guttridge, 3D char rigging; Conrad Moody, CG lighting; James Grant, digital matte painting; Jordanne Richards, Bijun Zhuge, Isabel Howlett, compositors; Dan Williamson, offline editor; William Davies, sound design/track lay and final mix. (Toolbox: Photoshop, Dragonframe, Maya, Houdini, Nuke, Adobe Premiere, Resolve, Pro Tools) Art Dept. Set builds x6 sets and all Bespoke props, Inc. Balloon; Rajesh Westerberg, art director; Katie Louise, Dave Hayworth, set dressers; Lucy Beckett, props maker; Tom Sewell, construction; Georgie Ball, Jonathan Thrower, Gary Losh, Becky Weston, dressers.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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