Furniture retailer DFS is launching its first Christmas brand campaign from London agency krow, part of The MISSION Group. The work is a reflection of the timeless celebration of Christmas, in the fantasy animated world of the Wallace & Gromit characters.
Titled “A Comfy Carol,” this spot features the two much-loved characters taking Wallace’s new invention, the “Ewe-phonia,” Xmas carol singing.
Pulled along on a sleigh with the number plate EWE-L-T1DE, the Ewe-phonia produces carols sung by sheep. Wallace is keen to take the contraption around the whole neighborhood.
Gromit, however, is getting tired and cold, shivers as he looks inside at people sitting comfortably on DFS sofas, enjoying the warmth of a cozy home.
One house resident takes pity on the duo and invites them in to warm up and take the weight off their feet on a DFS sofa with the rest of her family. The scene finishes with showing the family enjoying Christmas.
Aardman director Will Becher said, “I’m thrilled to be bringing Wallace & Gromit back to our screens for this special Christmas spot with DFS, in a warm and wonderful winter tale–involving carol singing sheep. Having previously directed a feature film, it’s been a great challenge to discover just how much heart and comedy we can pack into 30 seconds. ‘A Comfy Carol’ is Aardman’s first production to complete since lockdown in March, and it felt like the perfect story to bring these well-loved characters back to life in the studio.”
