This :60 stop motion film features four Xmas characters making their way through a winter wonderland to buy their holiday presents. Steve Harding-Hill of Aardman Animations directed this piece which finds the journey ending at the ideal gift destination: Australian department store Myer.
The spot launches the “Where Christmas Comes For Christmas” campaign created by agency Clemenger BBDO Melbourne. Creative director Evan Roberts said, “Myer has always been a destination for Christmas. We figured that goes for everyone, including little Christmas icons like reindeer and elves.”
Creative director Stephen de Wolf said, “We wanted to bring a little bit of magic back to Christmas this year, but without being typically saccharine about it. The result is something beautiful and whimsical, but with a uniquely Australian tone. We hope you like it.”
Harding-Hill added, “Everyone at Aardman loved this script straight form the start. It was funny, irreverent and very unsentimental. It seemed to typify the real spirit of Christmas to us. So using traditional stop motion methods we created a magical nostalgic world that was combined with a wry modern twist. An idyllic handcrafted world, where a bunch of chatty Christmasy pals meet up and journey through an epic winter wonderland, towards the excitement that is Christmas.”
