This PSA promoting safe and courteous driving opens on a family outing at a video arcade which turns into a blue streak of bleeped out four-letter words when the young son gets behind the steering wheel of a driving simulation machine. The boy goes on a demolition derby-like ride, cursing at every other driver on screen. As the mortified mom and dad hear their foul-mouthed lad, a voiceover puts the scenario into context, advising parents, “Drive like a [bleep], and others will follow. Drive responsibly or don’t drive at all.”
Credits
Production Company: Voodoo Films George Andrew ๏ฟฝAndy๏ฟฝ Basore, freelance director; Kirk Hokanson, executive producer; Julie Hartley, producer; Pat Hall, DP. Editorial: Post Facto, Minneapolis Kevin James, editor Postproduction: Pixel Farm Steve Medine, online editor; Dave Sweet, colorist Visual Effects: Voodoo Films John Shirts, graphics artist Audio: Pixel Music, Minneapolis,Wow & Flutter Ken Chastain, audio post mixer,Jefferson McFee, audio mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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