As we near the start of 2020, we reflect on our decisions of 2019. The weird, the wild, and the questionable.
In this short form film titled Sleep on it, America with Neal Brennan, mattress brand Tuft & Needle partnered with creative agency 72andSunny Los Angeles to issue a wake-up call for sleep, connecting America’s chronic sleeplessness to our increasingly debatable decision making.
Comedian Brennan was tapped to host the film, roasting America’s most talked about choices of 2019—from the failed storming of Area 51 to the overnight craze around the face-aging app associated with Russian data breaches.
Directed by Stephen Feinartz via production company Imposter, the short has rolled out on social, kicking off a weeklong social campaign inviting people to share their own questionable decisions on Twitter for a chance to win a free Tuft & Needle mattress.
CreditsClient Tuft & Needle Agency 72andSunny, Los Angeles Production Company Imposter Stephen Feinartz, director. Editorial Hecho Studios, Thomas Macvicicar, editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More