Etsy in partnership with creative agency 72andSunny New York have launched their 2020 holiday campaign, “Gift Like You Mean It,” with three new emotional films highlighting the power of a meaningful gift.
This ScreenWork entry, “Nana,” shows how a personalized, one-of-a-kind gift from Etsy can connect family members–in this case a grandmother and her young grandson–who are unable to gather in-person for the holidays.
This story of connection is one of three in the campaign–all directed by Vincent Haycock of production house Somesuch.