72andSunny orchestrated this playful prank to promote Activision’s new Skylanders game, “Trap Team,” the fourth game in the successful children’s video game franchise.
With a campaign tagline inviting kids to “capture evil” and “unleash good,” the creative team at 72andSunny decided to put a talking, mocking, kid-shocking villain inside a seemingly normal demo kiosk at a Toys R Us in Glendale, Calif., and tapped comedian Adam Carolla to hide in and sound the voice within the “talking” video game console to prank unsuspecting kids. The producers pulled from endless footage of hilarious responses from kids to create a viral-worthy video that launched on YouTube.
Director was Jeff Tremaine of HeLo.
Credits
Client Activision/Skylanders Agency 72andSunny Glenn Cole, partner, chief creative officer; Frank Hahn, executive creative director; Tim Wolfe, creative director/writer; Michael Bryce, creative director; Travis Swingler, sr. designer; Taylor Black, jr. writer; MyTran Dang, jr. designer; Sam Baerwald, director of film production; Dan Ruth, executive producer; Jeff Yee, film producer; Mike Parseghian, group brand director; Torie Gleicher, sr. brand manager; Tashi Oszvald, brand manager; Erica Goitia, brand coordinator; Bryan Smith, group strategy director; John Graham, strategy director; Daniel Teng, sr. strategist. Production HeLo Jeff Tremaine, director; Justin-Moore Lewy, exec producer/partner; Brendan Kiernan, managing director/partner; Tina Nakane, producer. Editorial 72 Studio Jason Lewis, editor; Shawn Kohne, assistant editor; Benjamin Bragg, post producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
