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    72andSunny Forecasts Future in Call of Duty: Black Ops 3 “Ember” Teaser

    By SHOOTUpdated:No Comments1398 Views

    72andSunny has rolled out a documentary-style film, Ember, as a teaser for the anticipated release of the Activision game Call of Duty: Black Ops 3. “Ember” generates excitement for Black Ops 3 by exposing cultural truths of today and connecting them to the world of the game.

    The short begins in the 1990s, using real news clips to capture the emerging realities of enhanced performance and then spans through each decade, to include the creation of wearable tech and bionics. The film ultimately concludes at 2065, with a look inside the world of Black Ops 3, and asks, how far will we go?

    The future depicted in this piece includes DNA enhancement, voluntary limb replacement and retinal chips. Modified athletes are eligible to compete, brain-to-brain connections are possible and organ replacements have become elective, aesthetic operations.

    Patrick Clair of Elastic directed the short.

    Credits

    Client Activision/Call of Duty: Black Ops 3 Agency 72andSunny Glenn Cole, chief creative officer; Matt Jarvis, chief strategy officer; Frank Hahn, executive creative director; Josh Fell, creative director, writer; Rey Andrade, creative director, designer; Jed Cohen, lead writer; Kako Mendez, sr. writer; Robbin Ingvarsson, sr. designer; John Graham, strategy director; Daniel Teng, sr. strategist; Tom Dunlap, chief production officer; Sam Baerwald, director of film production; Dan Ruth, executive producer;  Shannon Worley, producer; Alissa Stevens, production coordinator; Mike Parseghian, group brand director; Simon Hall, brand director; Brian Kim, brand manager; Jack Young, brand coordinator. Production Elastic Productions Patrick Clair, director. Postproduction a52 Editorial Rock Paper Scissors, David Brodie, editor. Music Human Sound Design/Audio Post Lime Studios.

    ScreenWork Categories:Trailer
    Video Tags:72andSunnyCall of Duty



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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