Zocdoc has launched its 2025 brand campaign, “You’ve Got Options,” which takes an exaggerated, humorous approach to conveying the joy of feeling in control of your health care.
Created by agency 72andSunny, “You’ve Got Options” showcases the joy patients feel when they’ve found the right caregiver for them, despite the otherwise joyless circumstances. Underneath the satirical tone of each film lies a universal truth: The healthcare experience should make patients feel better, not worse, during their time of need.
The work simultaneously illustrates the plurality of providers across disciplines — from general practitioners to dentists to eye doctors to mental health specialists.
Zocdoc is intentionally set up to give more power to the patient, offering verified patients reviews and giving them a breadth and depth of providers. This helps each patient find the provider who is just right for their particular needs.
Among the package of spots–directed by Adam & Dave via production companies Arts & Sciences and Salmon–is this one titled “Couples Therapy,” the brand’s first about mental health care. A couple is shown finding common ground over finding a therapist on Zocdoc, yelling as if it were an over-the-top argument.
Credits
Client Zocdoc Agency 72andSunny LA Ashton Rose, creative director; Ebelle Weng, art director; Nick Di Pol, copywriter; Nicole Haase, director of production; Angelo Mazzamuto, executive producer; Carina Reimers, producer; Gigi Braybrooks, group strategy director; Emily Gorey, sr. strategist. Production Company Arts & Sciences Adam & Dave, directors; Mal Ward, managing director/partner; Marc Marrie, exec producer/partner; Christa Skotland, exec producer/director of production; Milena Milcevic, head of production; Sam Levy, DP. Production Company The Salmon Natalia Winardi, exec producer; Patrick Harris, line producer; Greg Jones, production manager; Rebecca Young, production coordinator; Sam Pecoraro, 1st AD; Zazu Myers, production designer. Editorial Mackcut Ryan Steele, editor; Devon Flint, assistant editor; Gina Pagano, exec producer. Color Royal Muster Roslyn Di Sisto, colorist; Thatcher Peterson, founder, exec producer; Matthew Fulton, producer. Sound Design/Mix Formosa Group John Bolen, audio mixer; Brendan Gates, assistant producer; Lauren Cascio, exec producer. Finishing Parliament Jade Kim, VFX supervisor; Cynthia Lee, creative lead; Miles Essmiller, Lenz Kol, creative team; Diana Young, Emma Fleischmann, production team.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
