For the release of the newly remastered Tony Hawk’s Pro Skater 1 and 2 video game, Activision partnered with creative agency 72andSunny Los Angeles to celebrate its nostalgic return with the“Be the GOAT” campaign.
“The Warehouse,” which is the hero spot in that campaign, showcases the GOAT (The Greatest of All Time) himself, Hawk, demonstrating his extreme professional skateboarding prowess. The warehouse of course ifs the most iconic game level in Tony Hawk franchise history.
“The Warehouse” was made in collaboration with shoe brand Vans and skate video legend Greg Hunt who directed the piece via production house Farm League.
CreditsClient Activision, Tony Hawk’s Pro Skater 1 and 2 Agency 72andSunny Los Angeles Production Farm League Greg Hunt, director. Editorial Hecho Studios Audio Lime Studios Finish Digital Domain
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
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