This ad highlights a woman on her daily commute who uses Photoshop to reimagine the world around her. She ultimately ends up transforming her everyday mundane ride into a fantastic voyage to the furthest corners of her imagination.

“Fantastic Voyage” will run across broadcast (in both the US and UK), as well as on digital and social. The spot was directed by Antoine Bardou-Jacquet of Partizan for agency 72andSunny, Los Angeles–with visual effects from the Mathematic studio.  

Lauren C. Smith, creative director, 72andSunny Los Angeles, said, “While we started the campaign before COVID-19, we entered into production right as the pandemic started to hit the United States. In an interesting twist of fate, we had to use the power of imagination not only in our film but also in the way we made it. From remote production night shoots in Prague to a video village in Los Angeles to countless remote postproduction calls across oceans and time zones and remote editing/mixing/coloring, we figured out ways to work that we previously wouldn’t have imagined possible. The result is a stunning ode to the places our imagination can take us, even when the world puts constraints and limitations on us.”

Credits

Client Adobe Photoshop Agency 72andSunny Los Angeles Kristian Grove, Lauren C. Smith, creative directors; Bartolome Graziana, sr. art director; Scott Ready, associate creative director; David Lynch, sr. film producer. Production Partizan, Los Angeles Antoine Bardou-Jacquet, director; David Stewart, producer.VFX Mathematic, Paris Rebecca Rice, executive creative producer; Alan Portillo Moro, VFX producer; Jehan Bouazza, VFX supervisor; Francois-Xavier Pourre, VFX on-set supervisor; Fred Brandon, Clement Germain, lead Flame artists; Thomas Van Maele, lead VFX artist; Yann Aldabe, Emeric Samier, lead 2D artists; Sonia Ferreira, Laila Sonsino, Mathieu Malard, lead compositors; Stephane Rogeon, Philippe Gonzalez, Guillaume Kerfriden, Sandro Bertchi, Cyril Cassaigne, lead 3D artists; Mathieu Caplanne, colorist; Kervin Brisseaux, Gerhard Human, Virginie Krypriotis, Mau Lencinas, Leo Natsume, Oleg Shcherba, illustrators.(Toolbox: Photoshop, Nuke, After Effects, Flame, Houdini, Maya, Cinema 4D, Substance) Music Song: “She’s a Rainbow” by The Rolling Stones. Sound Design/Mix Lime Studios, Santa Monica, Calif. Michael Anastasi, sound designer; Matt Miller, mixer; Susie Boyajan, executive producer. Editorial Work Editorial

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