This ad highlights a woman on her daily commute who uses Photoshop to reimagine the world around her. She ultimately ends up transforming her everyday mundane ride into a fantastic voyage to the furthest corners of her imagination.
“Fantastic Voyage” will run across broadcast (in both the US and UK), as well as on digital and social. The spot was directed by Antoine Bardou-Jacquet of Partizan for agency 72andSunny, Los Angeles–with visual effects from the Mathematic studio.
Lauren C. Smith, creative director, 72andSunny Los Angeles, said, “While we started the campaign before COVID-19, we entered into production right as the pandemic started to hit the United States. In an interesting twist of fate, we had to use the power of imagination not only in our film but also in the way we made it. From remote production night shoots in Prague to a video village in Los Angeles to countless remote postproduction calls across oceans and time zones and remote editing/mixing/coloring, we figured out ways to work that we previously wouldn’t have imagined possible. The result is a stunning ode to the places our imagination can take us, even when the world puts constraints and limitations on us.”
Credits
Client Adobe Photoshop Agency 72andSunny Los Angeles Kristian Grove, Lauren C. Smith, creative directors; Bartolome Graziana, sr. art director; Scott Ready, associate creative director; David Lynch, sr. film producer. Production Partizan, Los Angeles Antoine Bardou-Jacquet, director; David Stewart, producer.VFX Mathematic, Paris Rebecca Rice, executive creative producer; Alan Portillo Moro, VFX producer; Jehan Bouazza, VFX supervisor; Francois-Xavier Pourre, VFX on-set supervisor; Fred Brandon, Clement Germain, lead Flame artists; Thomas Van Maele, lead VFX artist; Yann Aldabe, Emeric Samier, lead 2D artists; Sonia Ferreira, Laila Sonsino, Mathieu Malard, lead compositors; Stephane Rogeon, Philippe Gonzalez, Guillaume Kerfriden, Sandro Bertchi, Cyril Cassaigne, lead 3D artists; Mathieu Caplanne, colorist; Kervin Brisseaux, Gerhard Human, Virginie Krypriotis, Mau Lencinas, Leo Natsume, Oleg Shcherba, illustrators.(Toolbox: Photoshop, Nuke, After Effects, Flame, Houdini, Maya, Cinema 4D, Substance) Music Song: “She’s a Rainbow” by The Rolling Stones. Sound Design/Mix Lime Studios, Santa Monica, Calif. Michael Anastasi, sound designer; Matt Miller, mixer; Susie Boyajan, executive producer. Editorial Work Editorial
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
