The NBA season is underway and making a big splash is this player introduction video for the Chicago Bulls. The latest iteration of โThe Running of the Bullsโ video is an homage to the fans, the city of Chicago and the team they love, featuring the iconic images of a city whose pride and joy has often been set against the backdrop of a community joined together by sport. We see the bulls stampede their way through the Windy City into United Center, serving as a prelude to the introduction of the Bullsโ starting lineup.
A thank you and a love letter to fans of the Bulls, the "The Running of the Bulls" video has been reimagined on a number of occasions over the last 20 years, including by the Wachowski brothers in 2006. It has been the vision of the Bulls creative team to continue the tradition of excellence for their fans by updating the intro, as technology has changed.
This time the Bulls chose 5D Global Studio, the world building design studio at Wondros, to take the opening fan experience to the next level. Alex McDowell, founder of 5D, directed, and Jesse Dylan, founder of Wondros, and partner in 5D, served as creative director. The film was produced in partnership with the Bulls director of entertainment Michelle Harris, and Bulls creative producer Josh Kahn. The film includes photorealistic bull visual effects by Rhythm and Hues, and production and shadow visual effects by Method Chicago. In addition, Chicago-based production collaborators included Beast and Company 3.