The NBA season is underway and making a big splash is this player introduction video for the Chicago Bulls. The latest iteration of “The Running of the Bulls” video is an homage to the fans, the city of Chicago and the team they love, featuring the iconic images of a city whose pride and joy has often been set against the backdrop of a community joined together by sport. We see the bulls stampede their way through the Windy City into United Center, serving as a prelude to the introduction of the Bulls’ starting lineup.
A thank you and a love letter to fans of the Bulls, the "The Running of the Bulls" video has been reimagined on a number of occasions over the last 20 years, including by the Wachowski brothers in 2006. It has been the vision of the Bulls creative team to continue the tradition of excellence for their fans by updating the intro, as technology has changed.
This time the Bulls chose 5D Global Studio, the world building design studio at Wondros, to take the opening fan experience to the next level. Alex McDowell, founder of 5D, directed, and Jesse Dylan, founder of Wondros, and partner in 5D, served as creative director. The film was produced in partnership with the Bulls director of entertainment Michelle Harris, and Bulls creative producer Josh Kahn. The film includes photorealistic bull visual effects by Rhythm and Hues, and production and shadow visual effects by Method Chicago. In addition, Chicago-based production collaborators included Beast and Company 3.
Credits
Client Chicago Bulls Josh Kahn, creative producer; Michelle Harris, director of entertainment. Production/Creative Agency 5D Global Studio at Wondros Alex McDowell, director; Jessey Dylan, creative director; Priscilla Cohen, sr. executive producer, Wondros Global; Sarah DiLeo, executive in charge of production, Wondros Global; Timory King, exec producer, Wondros; Melissa Painter, executive producer, 5D; Eliza Pelham Randall, producer; Janine Criscuolo Sax, postproduction supervisor; Emily Wanserski, executive assistant to the director; Kira Owan, graphic designer; Jiedi Chen, Jay Martin, Mark Pacella, storyboard artists; Colin Green, Abel Salazar,Andrew Wehde, previsualization artists. Editorial Beast Angelo Valencia, editor; Bryan Simpson, assistant editor; Kendall Fash, producer. Post Company 3 Chicago Tyler Roth, colorist; JP McIntosh, color producer; Paul Galati, color assistant Production & VFX (Shadows and other VFX) Erica Hilbert, producer; Joel Signer, assistant producer; Jonah Mueller, live action line producer; Andrew Wehde, DP; Mark Anderson, on set VFX supervisor/lead Flame artist; Ryan Wood, Flame artist; Brandan Baki, Ronnie Jarmon, roto; Linas Jodwalis, CG; Joe Lawrence, compositing; Brett Glover, Jared Willard, motion graphics. VFX (CG bulls) Rhythm & Hues Jason Bayever, VFX supervisor; Gary Nolin, VFX producer; Andy Arnett, animation supervisor; Chad Shattuck, Derek Tannehill, animators; Jimmy Gordon, tech animator; Lulu Simon, animation support; Rich Fallat, Nikhil Sahane, lighters; Michael Crane, Bhargava Boini, compositors; Ken Nakada, matte painter; Nick Cosmi, texture painter; Daniel Lindsey, Matt Derksen, character rigging; Wilmer Lin, Rahul Sinha, Kalyan Chakravarthy Bommu, S.S.S. Murthy Putrevu, match-movers; Bertha Garcia; Shaji Velappan, Bhavani Kishore, Narayana Murthy Tirunagari, Brahman Bangaram, BG prep & rotoscoping; Zeke Morales, VFX editor; Josh Fritchie, production manager; Monisha Menon, production coordinator; Murali Anagani, pipeline TD; Steve Shimano, technical support. Audio Formosa Santa Monica Peter Rincon, sound design. Airstream Audio David Axelbaum, sound mix; John Houlihan, music supervisor; Jonathan Pakfar, Shane Eli, music.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
