Register

    3 Advertising, Director Nowak Create Some Tongue-In-Cheek Drama For Presbyterian Health

    By SHOOTUpdated:No Comments1962 Views

    Jonathan Nowak of 8th Street Productions directed this cinema spot titled “World” for Presbyterian Health Plan which opens as if we’re watching a scene from a movie or a trailer promoting that film. We then find that we’ve been taken inside a patient’s interactive video visit with a doctor. This online connection with a doctor can take the drama out of healthcare–even though you wouldn’t know it by judging from the patient’s behavior.

    “The misdirection of each scenario was a bit tricky to dial-in as we wanted audiences to believe they’re watching an actual film,” said Nowak. “Working with the talent on these was an absolute blast as we had to focus on creating emotional situations that could shift into the comedy realm.“

    The spot is one of three in a cinema campaign helmed by Nowak for Albuquerque, New Mexico-based agency 3 Advertising. “World” and two other spots are being screened in Albuquerque-area movie theaters. 

    Credits

    Client Presbyterian Health Plan Agency 3 Advertising, Albuquerque, NM Sam Maclay, creative director/partner; Jason Rohrer, sr. writer; Zak Rutledge, art director; Chris Moore, strategic director/partner. Production 8th Street Productions Jonathan Nowak, director; TJ Schwingle, DP; Steve DeVore, exec producer; Maria Carrera, producer. Editorial ditch, Minneapolis  Brody Howard, creative editor; Leah Rodgers, sr. producer; Matt Collings, colorist/VFX artist.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:3 AdvertisingJonathan Nowak



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

    Read More

    MySHOOT Profiles


    Add A Comment