This promo spot introduces us to a diffferent kind of downtown–in other words "Welcome to Suplex City," the videogame from 2K Sports. Rocky Morton of MJZ directed for agency barrett SF, with Pixomondo serving as VFX/animation studio.
Visual Effects/Animation: Pixomondo, Los Angeles Boris Schmidt, VFX supervisor; Randall Smith, on-set supervisor; Mandie Briney, VFX EP; John Baer, VFX producer; Kristin Patterson, production mgr; Octevia Robertson VFX coordinator; Dave Levine, Flame artist; Spencer Hecox, Lance Ranzer, Patrick Reilly, Niki Yoblonski, compositors; Richard Lee, Chris Howe, Deanna Davies, Jeremy Melton, matte painters; Danny Garcia, matchmove supervisor; Daniel Erickson, matchmove artist. (Toolbox: 3DsMax with VRay rendering, Nuke, Adobe After Effects, Photoshop, Flame, SynthEyes Pro, Shotgun) Carbon VFX, bicoastal Devon Irete, producer Agency: barrett SF Production: MJZ, bicoastal/international Rocky Morton, director
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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