A collision at home plate involving baseball star Prince Fielder is akin to two speeding locomotives crashing in this spot audio mixed by Peter Rincon of POP Sound, with sound design by Dan Creech of Revolving Blackbird Sound.
Credits
Agency: Ground Zero Advertising Curt Detweiler, creative director; Mike Bokman, Shanon Tham, art directors; Dan McCormack, Matt Sherman, copywriters; Randy Morton, director of production; Brian Creech, producer. Production Company: Pony Show Entertainment Peter Berg, director; Tobias Schliessler, DP; Susan Kirson, exec producer; Fern Martin, line producer. Postproduction: Company 3 Los Angeles Jeremy Sawyer, colorist; Matt Moran, producer. Audio: POP Sound Peter Rincon, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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