One of the videos running to promote 2K Sports new video game, NBA 2K8, focuses on the reemergence of the Boston Celtics. The goal is to get viewers to post the video at YouTube and other sites and comment on it with friends. The video was made from game footage that captured the action from a variety of angles, with a voice over added.
Credits
Agency: EVB Jason Zada, executive creative director; Tim Honan, producer; Rita Ribera, broadcast producer; Ben Abramowitz, associate creative director, copywriter; Jayanta Jenkins, associate creative director, art director; Sean O’Brien, Kenneth Robin, Ben Keyser, design; Justin Acuff, account supervisor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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