Agency 215 McCann created this 2018 campaign for the San Francisco Giants; it’s a year that the baseball team–which has won three World Series championships in the past eight years–marks its 60th anniversary in the Bay Area.
The “If I Weren’t a Player” campaign consists of five spots, each featuring a Giants star who is seen as what he would have been if he didn’t become a Major League Baseball player.
For Buster Posey, he would have been a celebrated chef at the helm of the posh San Francisco restaurant “Po-se.” But most importantly, he would have been at AT&T park celebrating the culinary combination of hot dog and a beer. You see, if he weren’t playing on the team, he would still be a Giants fan.
Brandon Loper directed the spots via production house Avocados and Coconuts.
