Agency 215 McCann created this 2018 campaign for the San Francisco Giants; it’s a year that the baseball team–which has won three World Series championships in the past eight years–marks its 60th anniversary in the Bay Area.
The “If I Weren’t a Player” campaign consists of five spots, each featuring a Giants star who is seen as what he would have been if he didn’t become a Major League Baseball player.
For Buster Posey, he would have been a celebrated chef at the helm of the posh San Francisco restaurant “Po-se.” But most importantly, he would have been at AT&T park celebrating the culinary combination of hot dog and a beer. You see, if he weren’t playing on the team, he would still be a Giants fan.
Brandon Loper directed the spots via production house Avocados and Coconuts.
Credits
Client San Francisco Giants Agency 215 McCann Production Avocados and Coconuts Brandon Loper, director; Dalia Burde, exec producer; Rachel Serada Barth, producer; Bijan Rafie-Tari, production manager; Donavan Sell, DP. VFX Everson Digital Mark Everson, Flame artist. Sound Design 740 Sound Chris Pinkston, sound designer; Scott Ganary, exec producer; Jeff Martin, producer. Music Stock Music FirstCom Audio Post One Union Recording Eben Carr, sr. engineer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
